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A hotel needs an online reputation management system to manage their guest reviews because online reviews are a critical part of the decision-making process for travellers. In today’s digital age, online reputation management has become
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With more than 600,000 travel agents worldwide still accessing the global distribution systems, its relevancy has not diminished post-pandemic. One of the oldest distribution platforms, a GDS is a middleman that connects your hotel to
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With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Demand is
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Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to
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Long-stay booking platform, Renthia and STAAH have announced a partnership that will help property owners elevate their distribution strategy by improving their reach to long-term tenants via the STAAH channel manager. The partnership is enabled
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Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for
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You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly. Sometimes what matters to
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But, what are the features of a hotel channel manager that make it great? Connection speed, integrations, reliability, user interface … the list of features a good channel manager has are quite long (pssst …
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A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings. Try to strike a delicate balance
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No hotelier underestimates the marketing prowess of OTAs. Yet everyone recognises the high cost every OTA booking comes with. The popularity of online travel agents (OTAs) has always put accommodation providers in a difficult position.
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