HBI Staff | Hyderabad 
BACARDÍ is gearing up to add a twist to the cocktail scene with its latest offerings – BACARDÍ Green Lime and BACARDÍ Ginger flavored rums. Crafted to appeal to the adventurous and creative new-age cocktail consumers, these new expressions infuse the delightful flavors of Indian green lime and ginger, coupled with BACARDÍ’s renowned smoothness, in each bottle.
BACARDÍ Ginger combines the expertise of Maestro de Ron BACARDÍ with natural ginger flavors, resulting in a spicy aftertaste with the freshness of lime and the distinct taste of BACARDÍ matured Rum. Perfectly suited for soda or water, garnished with a lime slice, BACARDÍ Ginger is now available in five markets across India and will soon expand to more shelves, promising an exciting twist to cocktails.
Meanwhile, BACARDÍ Green Lime is a limited edition flavor that marries BACARDÍ Rum with the zesty flavors of green lime, delivering an intense and refreshing taste with subtle citrusy notes. Ideal for soda or water, this seasonal citrus twist is available in select markets.
Speaking about the launch, Sameeksha Uniyal, Senior Brand Lead, Brand BACARDÍ, India & SEA, expressed the brand’s commitment to cater to the evolving cocktail culture in India. As per the 2023 Bacardi Trends Report, there is a growing demand for high-quality spirits and cocktails, and BACARDÍ aims to offer an exceptional drinking experience with its innovative products. The introduction of BACARDÍ Green Lime and BACARDÍ Ginger rums aims to delight both newcomers and seasoned rum enthusiasts on their journey of cocktail exploration.
BACARDÍ Green Lime Rum and Ginger Rum are now available in three sizes – 180 ml, 375 ml, and 750 ml bottles. BACARDÍ Green Lime Rum can be purchased in Maharashtra and Karnataka, while BACARDÍ Ginger Rum is currently available in Maharashtra, Rajasthan, Goa, Karnataka, and Kerala markets.
