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    Hospitality Biz India: Latest News & AnalysisHospitality Biz India: Latest News & Analysis
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    • Feature
      1. Cover Story
      2. Spotlight
      3. Interview
      4. Event Round Up
      5. Chef’s Corner
      6. GM’s Speak
      7. View All

      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Breaking Barriers and Leading with Excellence: Women in Hospitality

      March 7, 2025

      Indian Hospitality Industry Poised for Continued Growth in 2025

      January 15, 2025

      ‘India’s non-metro cities are at the heart of the country’s hospitality growth, offering immense potential and untapped opportunities’

      October 8, 2024

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      Timbertales Coorg Aims to Become South India’s Top Luxury Resort

      March 6, 2025

      ‘Evolving client preferences drive demand for hybrid capabilities, immersive experiences, and personalised touches’ : Prithvi Pal Singh

      May 17, 2025

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      Culinary Art India 2025: A Celebration of India’s Evolving Hospitality Landscape

      March 7, 2025

      ProWine Mumbai 2024: A Toast to Excellence in Wine and Spirits

      December 4, 2024

      7th AHP Hospitality Excellence Awards Celebrating Innovation, Diversity, and the Future of Hospitality

      July 26, 2024

      IHC-IIHM International Hospitality Day Awards celebrates the Glamorous Hospitality Industry of Mumbai

      July 5, 2024

      ‘Guests today seek an overall experience rather than just good food or stay‘: Chef Satyakumar GV, Executive Chef, Sheraton Hyderabad Hotel

      January 28, 2025

      Young Chefs from 50 Nations to Compete at 11th International Chef Olympiad, Feb 2-8, 2025

      January 28, 2025

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Food Trends Predictions for 2024

      November 24, 2023

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      ‘We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups’: Manoj Jangid

      March 29, 2025

      Balancing Luxury and Sustainability

      May 14, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      Luxury Hospitality in India: A Market on the Rise

      December 3, 2024

      Redefining Indian hospitality, the TECH way

      June 6, 2024
    • Opinion
      1. Expert Speak
      2. View Point
      3. View All

      The Cart or the Horse?

      May 5, 2024

      Culinary Tourism in India: A Global Perspective

      April 22, 2024

      M+A+S=H

      April 6, 2024

      What is the most important part of developing a risk management plan for a hotel?

      December 14, 2023

      HOTELS, HOSPITALS AND OPPORTUNITIES

      August 24, 2022

      Role of Facility Management in Experiential Tourism: Shaping Unforgettable Journeys in India

      September 27, 2023

      Occupancy Upsurge: Reinvigorating Business

      June 16, 2022

      Lessons from 20:20 for 2020

      January 6, 2020

      Legal Obligations of Lost Properties – Infra Hospitium

      December 30, 2019
    • F&B
      1. Wines
      2. Liquor
      3. Food Processing
      4. Industrial Catering
      5. Cloud Kitchen
      6. Restaurant review
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      SulaFest 2025 Kicks Off Its 14th Edition

      February 3, 2025

      Medusa Beverages and Warner Bros. Discovery Global Consumer Products launches the ‘House of the Dragon’ Exclusive Edition

      August 1, 2024

      Mehra Wines sets sights on leading India’s premium alcoholic beverage market

      April 24, 2024

      WIPS-Nashik revived by Govt of Mah, HRAWI applauds the move

      January 23, 2024

      Longitude 77 Collector’s Edition Debuts at Cannes

      May 22, 2025

      Salty Nerd Vodka Launches in UAE, Goa & Karnataka

      May 19, 2025

      Loca Loka Tequila Wins Gold and Silver at 2025 SFWSC

      May 19, 2025

      Indian Liquor Makers to See Over 10% Revenue Growth in FY26

      May 18, 2025

      F&B major FSIPL announces 8 New Products

      October 19, 2022

      The Health Factory startup raised INR 2 crore expanded seed funding

      August 22, 2022

      Sattvik Certifies Indian Beverages Company VARAHI Pvt Ltd

      August 22, 2022

      Cold Chain Storage & Supply to Boost the Consumption of Frozen Poultry

      May 5, 2020

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      UNESCO New Delhi seeks for expression of interest for catering services

      March 19, 2024

      ‘HoReCa Channel Contributes 80-85% of Real Good Chicken’s Revenue’ : Abhay Parnerkar, CEO, Godrej Tyson Foods

      August 30, 2023

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      ‘We are planning to raise around INR 25 cr within 8-10 months’ : Krunal Oza, Founder & CEO of Hustlers Hospitality

      September 2, 2022

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Glocal Junction: Lifting modern Indian cuisine to new heights

      January 10, 2023

      Little Italy Hyderabad: An Italian gastronomic paradise nestled amidst Jubilee Hills

      December 7, 2022

      ‘Shoyu’ Brings Modern Asian Flavors to Hyderabad

      March 7, 2025

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Firewater Neo Bar and Kitchen Sparks Culinary Magic in the Financial District

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Kolkata Orders Rooftop Restaurants Closed After Hotel Fire

      May 8, 2025

      Yi Jing at ITC Kohenur Offers a Culinary Escape with New Summer Menu

      May 7, 2025

      18% GST on Meals in Specified Hotels Elevates Dining and Event Costs

      April 14, 2025

      Clara Beach Haven Opens in Goa, Blending Art, Elegance, and Culinary Excellence

      April 7, 2025
    • Education
      1. Institute
      2. Campus
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      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Hyatt India collaborates with CII & EHL to launch Vocational Training across its properties in Delhi, NCR and Lucknow

      July 25, 2024

      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      UP’s First State Institute of Hotel Management Nears Completion

      May 21, 2025

      IHM Ranchi and Art of Living Partner for Youth Empowerment

      April 16, 2025

      ISH Hosts Distin-GU-ISH-ED 2025, Celebrates Culinary Excellence

      March 26, 2025

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025
    • Operation
      1. Housekeeping
      2. Kitchen & Bakery
      3. Safety & Security
      4. Equipment
      5. View All

      HPMF Inaugurates 14th Annual Convention with Grand Ceremony in Lucknow

      September 27, 2024

      HPMF Joins Governing Body of Tourism and Hospitality Skill Council

      June 24, 2024

      HPMF to celebrate 14th Anniversary with Awards in Lucknow and Ayodhya Dham

      June 7, 2024

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      Hafele Introduces India’s First One Touch Cabinet Mechanism

      January 30, 2024

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      Celebrated Chef Anton Mosimann Awarded with Swiss Culinary Merit of Honor

      July 25, 2021

      HRAWI organises FSSAI’s latest FoSTaC Programme in Mumbai

      December 20, 2023

      HRAWI organises Fire Marshals Training Programme

      April 17, 2019

      HRAWI organises fire safety training for hotels & restaurants in Mumbai

      March 20, 2019

      Hyatt and Quimera Energy Efficiency wins the AEE’s Western Europe Region Energy Project Award 2018

      November 9, 2018

      Rajj Tandoors Redefines Tandoor Cooking with Global Vision and Chef-Centric Innovation

      May 12, 2025

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      GRAFF Unveils the Futurismo Collection for the Kitchen

      September 16, 2023

      EssEmm Corporation launches Cosmos Nut Butter Grinder

      August 4, 2022

      HPMF Signs Landmark MOU with WineGAI

      March 30, 2025

      HPMF and ICF Join Forces to Transform India’s Hospitality Sector

      March 7, 2025

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      Global Revenue Forum 2023 to host Opportunity 2023

      January 12, 2023
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    Hospitality Biz India: Latest News & Analysis
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    Home » Hospitality Industry witnesses the Gen-Z influence
    Cover Story

    Hospitality Industry witnesses the Gen-Z influence

    Asmita MukherjeeBy Asmita MukherjeeAugust 9, 2023No Comments5 Mins Read
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    In a world marked by rapid technological advancements and evolving consumer behaviours, the hospitality industry is undergoing a transformation of monumental proportions. With millennials firmly established as a target demographic, a new generation is now entering the spotlight, commanding the attention of hoteliers and shaping the future of travel. Enter Generation Z, a generation defined by its digital prowess, value for experiences, and commitment to sustainability. The generation was born approximately from 1997 to 2012. The hospitality landscape is undergoing a seismic shift as it adapts to cater to the distinct preferences and demands of Gen Z, a demographic that is expected to represent 50% of travellers by 2027. To unravel the implications and opportunities presented by this paradigm shift, Asmita Mukherjee engaged in insightful conversations with industry experts.

    Shifting Marketing Strategies

    Nishant Taneja, Head of Marketing, Moksha Himalaya Spa Resort

    With Gen Z taking centre stage, the transition from millennial-focused marketing strategies to those tailored for Gen Z has been a crucial evolution. Nishant Taneja, Head of Marketing at Moksha Himalaya Spa Resort, shared insights into this transformation. “We have adapted our marketing strategies and communication channels to effectively target Gen Z by understanding their preferences, values, and digital behaviours,” Taneja explains. Gen Z’s proclivity for digital interactions led to a prioritisation of online engagement, creating thought-provoking and interactive content that resonates with them.

    Vishal Lonkar, General Manager of Business Development, Renest Hotels & Resorts
    Vishal Lonkar, General Manager of Business Development, Renest Hotels & Resorts

    Similarly, Vishal Lonkar, General Manager of Business Development at Renest Hotels & Resorts, underscores the significance of this change. “We’ve optimised our digital presence, including mobile-friendly websites, social media activity, and partnerships with travel apps and digital platforms for seamless communication,” Lonkar affirms. The shift towards an enhanced digital experience has also embraced the power of social media. “We’ve embraced social media as a crucial information and communication channel for Gen Z, tailoring content to engage and inform them effectively,” he adds.

    Karan Bakshi, General Manager, Welcomheritage Cheetahgarh Resort & Spa
    Karan Bakshi, General Manager, Welcomheritage Cheetahgarh Resort & Spa

    Karan Bakshi, General Manager of Welcomheritage Cheetahgarh Resort & Spa said, “This generation is being driven by technology like speed and anticipating things to be fast and without any fuss when it comes to product and services. Also, they would like to have advanced technology without any compromise. We are creating customized services as per the needs.”

    Defining Characteristics of Gen Z

    What truly distinguishes Gen Z is their emphasis on uniqueness and diversity. This characteristic has prompted hotels to revamp their offerings and curate experiences that align with these values. “We take pride in offering unique and diverse experiences that cater to the preferences of Gen Z,” says Taneja. He expounds upon the endeavour of Moksha Himalaya Spa Resort to incorporate local culture, heritage, and sustainability into their offerings to create memorable experiences.

    Lonkar highlights the demand for personalised experiences, remarking, “Gen Z loves value but will pay for unique experiences. We have tailor-made each of our experiences and offer an unmatched experience anywhere in India.” Renest Hotels & Resorts’ approach revolves around providing affordable luxury experiences that encompass a range of destinations and activities, from spiritual getaways to treks and beach vacations.

    Bakshi emphasises that Gen Z is constantly seeking leisure pursuits, including concerts, nightlife, and cultural events, necessitating hotels to tailor their offerings accordingly.

    Meeting Gen Z’s Expectations

    As the first generation of digital natives, Gen Z places significant importance on seamless online communication and connected experiences. “We have prioritised ensuring that our brand website is mobile-friendly for easy access and navigation,” asserts Taneja. The adaptation extends to leveraging social media as a primary source of information and communication. Lonkar states, “We actively engage on platforms like Instagram, Facebook, and Google to disseminate relevant information about our properties and capture the interest of Gen Z travellers.”

    Furthermore, Gen Z’s growing inclination towards ‘bleisure’ travel, a fusion of business and leisure, has spurred hotels to innovate in this arena. “We’ve integrated work-friendly spaces, ergonomic rooms with workstations, and high-speed Wi-Fi, aligning with their gig economy mindset and remote working preferences,” Lonkar highlights. This adaptability resonates with Gen Z’s need for work-life integration.

    Entertainment and Sustainability: Striking the Balance

    Recognizing that Gen Z values experience over products, hotels are enhancing entertainment and social spaces equipped with interactive technologies. “We provide smart TVs in rooms with easy access to OTT platforms for Gen Z,” Taneja reveals. The incorporation of such technologies enhances the overall stay experience, meeting the preferences of this tech-savvy generation.

    As sustainability gains paramount importance among environmentally-conscious Gen Z travellers, hotels are aligning their offerings with these values. “We maintain a strong commitment to sustainability and environmental responsibility,” affirms Taneja. This commitment is exemplified by initiatives such as eliminating single-use plastics, using sustainable alternatives, and actively engaging local communities in ecosystem conservation.

    Bakshi echoes this sentiment, stating, “Millennials and Gen Z Both generations are very conscious of the need to conserve, recycle, and reuse.” The hotel industry’s efforts towards environmental responsibility seamlessly intersect with Gen Z’s commitment to a sustainable future.

    Crafting a New Era of Hospitality

    The rise of Gen Z as a significant customer base for the Indian hospitality industry has ushered in a new era of travel experiences, values, and demands. The seamless integration of technology, the emphasis on unique and diverse offerings, and the unwavering commitment to sustainability have become pivotal in shaping the industry’s future. Through adaptability, innovation, and an unyielding dedication to meeting the preferences and needs of Gen Z, hotels are rewriting the narrative of hospitality, setting the stage for a transformative and inclusive travel landscape. As the baton is passed from millennials to Gen Z, the Indian hospitality industry is poised to create indelible memories and redefine what it truly means to experience the art of travel.

    asmita.mukherjee@saffronsynergies.in

    Author

    • Asmita Mukherjee
      Asmita Mukherjee

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    General Manager Generation Z Indian Hospitality
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    Asmita Mukherjee

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