EIH Limited has entered the wellness hospitality space through a strategic partnership with Bhartiya Groupto develop 20 wellness-focused ultra-luxury resorts across India and select international destinations.
The collaboration marks a significant diversification for The Oberoi Group, as it seeks to tap into the fast-growing global wellness tourism market through a management-led expansion strategy.
The first phase of the partnership will see the development of three resorts in Coorg, Kabini and Hampi, with all properties expected to open by 2030. Over the longer term, the partners aim to build a portfolio of 20 resorts centred on wellness, experiential travel and longer-stay leisure demand.
Unlike conventional luxury resorts, the new developments will be positioned around a wellness-led hospitality concept that combines design-driven architecture, immersive landscapes and personalised guest experiences. The resorts will feature expansive gardens, indoor-outdoor living spaces and curated wellness offerings focused on what the partners describe as “joyful wellness”, including mindful dining, restorative therapies and holistic wellbeing experiences.
Snehdeep Aggarwal, Founder and Chairman, Bhartiya Group, said the partnership aims to create destinations that go beyond traditional hospitality. “More than just resorts, I dream of creating blue zones where people live, laugh and love more. In this new world, people will come to surrender, nourish and evolve,” he said.
Arjun Oberoi, Executive Chairman, The Oberoi Group, emphasised the role of design in shaping the guest experience. “Design will be at the heart of each resort, with immersive gardens and thoughtfully articulated spaces shaping the guest experience. The seamless interplay between architecture and landscape will create environments that are both restorative and inspiring,” he said.
Vikram Oberoi, CEO, The Oberoi Group, noted that the partnership would extend the company’s personalised service philosophy into the wellness segment. “With resorts located in destinations that encourage longer lengths of stay, every interaction will be thoughtfully crafted to stimulate the senses and create lasting memories,” he said.
The move comes amid growing demand for wellness-driven travel experiences, with travellers increasingly prioritising health, longevity and holistic wellbeing. For Oberoi, the partnership signals a strategic entry into a high-growth hospitality segment while strengthening its long-term expansion pipeline in premium leisure destinations.
