IPO-bound Oyo’s parent company, Prism, is ramping up the growth of its premium hotel chain, Sunday, with plans to launch 40 new upscale properties—including 4-star and 5-star hotels—across India during the current financial year.
As part of its strategy, Sunday Hotels will expand into both metro and non-metro cities while tapping key tourism destinations such as wildlife reserves and major pilgrimage centers. Gujarat, Uttar Pradesh, and Rajasthan are expected to anchor this growth, contributing more than 40% of the brand’s new portfolio in FY26.
“Sunday combines global hospitality know-how with localized operations and advanced technology, offering a profitable and adaptable model for hotel owners and entrepreneurs across India,” said Aditya Sharma, Business Head, Sunday Hotels & Resorts.
The brand is also in advanced talks with prominent hotel owners to establish properties in prime locations across Mumbai, Hyderabad, Chennai, Bengaluru, Kolkata, and Raipur, bolstering its footprint in both established and emerging markets.
