AI-driven traffic to RH.com crosses 3% of visits as group expands use of AI across discovery and bookings
Radisson Hotel Group is expanding the use of artificial intelligence across hotel discovery, content, guest communication and bookings, with AI-driven traffic to RH.com accounting for more than 3% of visits, according to Nikhil Sharma, MD and COO, South Asia, Radisson Hotel Group.
The group has conducted a content readiness audit covering more than 10,700 prompts and nearly 297,000 responses across eight AI platforms and 135+ locations. Radisson is also using AI-powered tools across personalised content, translation, semantic search, digital twins, virtual reality tours and meetings.
The group’s ChatGPT discovery app covers more than 1,000 hotels, while its Gemini-powered content and translation engines are being used to personalise advertising across more than 30 languages.
“At Radisson Hotel Group, we are building AI at the centre so every hotel benefits without added complexity. From Gemini-powered content and translation engines that personalise ads across 30+ languages, to our ChatGPT discovery app covering more than 1,000 hotels, semantic search, digital twins, VR tours and the Meetings Dream Machine, the technology is designed once and delivered everywhere. The results are already visible, AI-driven traffic to RH.com has grown to over 3% of visits and continues to accelerate, backed by a content readiness audit of 10,700+ prompts and nearly 297,000 responses across eight AI platforms and 135+ locations. We are now advancing into agentic commerce so AI assistants can complete bookings directly while we retain the guest relationship and loyalty. On the ground, our WhatsApp automation is live in more than 20 hotels and has already handled over 15,000 enquiries, proving that the best AI quietly removes friction so our teams can deliver genuine hospitality.” Nikhil Sharma, MD and COO, South Asia, Radisson Hotel Group
Radisson is now advancing towards agentic commerce, where AI assistants can complete hotel bookings directly while the group retains the guest relationship and loyalty engagement.
The group’s WhatsApp automation is currently live across more than 20 hotels and has handled over 15,000 enquiries.
The developments coincide with World Tourism Day on September 27, with this year’s theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism”, focusing on the role of digital technology and AI in tourism.
