HBI Staff | Hyderabad 
Tilaknagar Industries Limited, one the leading Indian-Made Foreign Liquor (IMFL) manufacturers, has announced the unveiling of Mansion House Gold Barrel Whisky, its latest offering under the company’s flagship brand, Mansion House.
In the first phase of its launch, Tilaknagar Industries’ premium whisky product, a unique blend of Select Scotch Malts and Indian Grain Spirits, has been made available in Assam, India. This will be followed by launch in other key markets across the country.
Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries, said, “We already enjoy a leadership position in the brandy segment, the second-largest IMFL category, with millionaire brands Mansion House Brandy and Courrier Napoleon brandy. This launch aligns with our endeavour to expand our portfolio across categories, and to put a firm step forward in the whisky segment, further strengthening our position as a key alcobev player in the country.”
Tilaknagar Industries, maker of India’s highest-selling brandy, Mansion House Brandy, has established a strong foothold in key markets of South India, as well as certain markets in East India. With the launch of Mansion House Gold Barrel Whisky in Assam, the company plans to further expand into the East and the North-East markets, with a strong play in the largest IMFL category in the region. Whisky enjoys an 80 per cent share of IMFL market in the East and North-East markets.
Mr Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, said, “Mansion House Gold Barrel Whisky is more than just a new offering from the house of Tilaknagar Industries. This latest creation is a reflection of our blending expertise and craftsmanship in the whisky segment, the largest IMFL category. The product is testament to the company’s on-going commitment to innovation and quality in the world of premium spirits.”
Aged in oak casks, Mansion House Gold Barrel whisky promises to offer a harmonious fusion of taste, aroma, and smoothness that is unparalleled. The whisky is encased in a sleek, modern bottle and the packaging exudes the same elegance and refinement. Additionally, the brand has introduced a trendy ‘hipster pack’ for the 180ml pack-size, catering to the popular format at this price point in Assam
As per the IWSR report, India’s whisky segment is pegged at 252 million cases in 2023.
