Tilaknagar Industries Limited has strengthened its investment in premium cocktail mixer brand Round The Cocktails Private Limited with a fresh capital infusion of ₹2 crore, increasing its stake from 36.17% to 41.45% on a fully diluted basis.
The investment, funded through Tilaknagar Industries’ internal cash resources, will be deployed to accelerate Bartisans’ expansion strategy, strengthen its presence across quick commerce platforms and support the launch of new single-serve packaging formats.
Tilaknagar first invested in Bartisans in September 2024, betting on India’s rapidly expanding cocktail culture and growing demand for premium, convenient at-home beverage experiences. The latest funding underscores the company’s confidence in the fast-growing premium mixer segment and Bartisans’ business momentum.
Founded in 2021 by Jovita Mascarenhas and Jordan Mascarenhas, Bartisans offers all-natural, ready-to-pour cocktail and mocktail mixers tailored to evolving consumer preferences for premium, easy-to-use beverage solutions.
Ameya Deshpande said the increased investment reflects confidence in both the premium mixer category and Bartisans’ growth trajectory. He added that the companies are exploring additional product collaborations across Tilaknagar’s premium spirits portfolio following successful partnerships such as the Golden Hour mixer created for Monarch Legacy Edition Brandy.
Bartisans has also reported strong growth through quick commerce, with sales volumes more than doubling during FY26 compared to the previous fiscal year. Quick commerce now contributes nearly 65% of the brand’s overall sales, making it its largest distribution channel.
The investment highlights Tilaknagar Industries’ broader strategy of expanding beyond traditional alcoholic beverages into adjacent premium consumption categories, capitalising on rising premiumisation, evolving drinking habits and the rapid growth of digital retail channels in India.
