Asmita Mukherjee 
Deep Distilleries & Breweries Private Limited, part of the Deep Group of Hotels, a hotel development company based in Lucknow, today announced the signing of a franchise agreement with Wyndham Hotels & Resorts for a new hotel development in Lucknow, Uttar Pradesh, India under the midscale lifestyle and trendy Ramada Encore by Wyndham brand.
Lucknow is the capital and the largest city of the Indian state of Uttar Pradesh. It is located roughly in the centre of the state, on the Gomati River about 45 miles northeast of Kanpur. Having a population of 3.8 million, it is the eleventh most populous city and the twelfth-most populous urban agglomeration of India. Lucknow has always been a multicultural city that flourished as a North Indian cultural and artistic hub, and the seat of power of Nawabs in the 18th and 19th centuries. It continues to be an important centre of governance, administration, education, commerce, aerospace, finance, pharmaceuticals, technology, design, culture, tourism, music and poetry.
Lucknow, along with Agra, Varanasi and Ayodhya (only 2Hrs drive from Lucknow), is in the Uttar Pradesh Heritage Arc, a chain of survey triangulations created by the Government of Uttar Pradesh to boost tourism in the state.
The hotel sits on over 12 acres of land adjacent to Ramada Plaza by Wyndham and Ramada Hotel & Convention Centre on Kanpur Road and thus provides great connectivity to the Lucknow Airport and Kanpur city. Once operational, the hotel will have over 100+ rooms and guests will be able to enjoy some of the common facilities across all three hotels. Ramada Hotel & Convention Centre currently hosts the largest Banquet hall in the city and post the opening of Ramada Encore by Wyndham Lucknow Kanpur Road we will have over 400+ rooms in one location across three different tiers of the Ramada by Wyndham brand.
“Wyndham Hotels & Resorts is the largest hotel franchise company in the world, and we are extremely happy to extend our partnership further with the signing of Ramada Encore by Wyndham in Lucknow. We currently operate Ramada Plaza by Wyndham and Ramada Hotel & Convention Center with over 300 rooms in the upper midscale and upscale segment, with the addition of Ramada Encore by Wyndham, we will add over 100 rooms in the lifestyle and trendy midscale segment and offer guests a great choice and options as per their needs,” said Mr. Dharamraj Jaiswal, Principal Officer, Deep Distilleries & Breweries Private Limited
“With four operational hotels and further eight under development in India, Ramada Encore by Wyndham is one of our fastest growing brands in India. Ramada Encore is built with the young traveller in mind and is fresh, trendy and efficient in building andoperating. We are happy to extend our partnership with the Jaiswal family with the signing of Ramada Encore by Wyndham Lucknow. Post opening, we will be able to offer all three brand tiers of Ramada at one single location and thus catering to different needs of a variety of guests. This signing will further be strengthening our presence in the state of Uttar Pradesh with six operational hotels and two additional properties under development,” said Nikhil Sharma, Regional Director Eurasia, Wyndham Hotels & Resorts.
Once fully operational, the hotel will generate additional direct employment for more than 100+ people in the city of Lucknow.
