Indian Hotels Company Limited (IHCL), India’s largest hospitality company, today announced that its loyalty program, Taj InnerCircle, part of Tata Neu’s loyalty program, “NeuPass,” has reached a milestone of 10 million members.
Parveen Chander Kumar, Executive Vice President – Commercial, IHCL, said, “The rapid growth of IHCL loyalty member base with NeuPass is a testament to the power of the One Tata ecosystem. Presently, loyalty driven revenue comprises over 40% of IHCL’s total enterprise revenue. We remain committed to enhancing lifetime customer value and using technology to enrich guest experiences. The program has significantly broadened IHCL’s digital footprint across our diverse portfolio, spanning mid-scale to luxury.
He added, “The loyalty program is an enabler in IHCL’s transformative journey, marked by a 5X increase in our member base, culminating in this 10-million-member milestone. Tata Neu’s diverse ecosystem across travel, hospitality, shopping, financial services, and more, has equipped IHCL with a robust competitive advantage in growing and retaining our expanding member base.”
Tata Neu’s growing brand visibility and influencesignificantly accelerate IHCL’s member base. The combination of compelling Loyalty offerings, enhanced rewards and benefits, a seamless booking journey, and exclusive privileges has significantly strengthened customer loyalty and increased engagement.
