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A hotel needs an online reputation management system to manage their guest reviews because online reviews are a critical part of the decision-making process for travellers. In today’s digital age, online reputation management has become an essential aspect for businesses to maintain their image and attract guests. The hospitality industry, particularly hotels, heavily relies on guest feedback and online reviews. Hence, hoteliers need to be conscious of their online reputation and use review management tools to monitor and respond to guest feedback effectively. To make this process easier, hoteliers should use review management tools, which can help automate the process of monitoring and responding to…
With more than 600,000 travel agents worldwide still accessing the global distribution systems, its relevancy has not diminished post-pandemic. One of the oldest distribution platforms, a GDS is a middleman that connects your hotel to travel agents looking for the right accommodation for their clients. Feeding in real-time rates and availability is important in this highly competitive platform that attracts high-value guests. But is it still relevant in 2023? Yes. Hotel marketing experts are unanimous in their opinion that the value GDS (Global Distribution Systems) brings to a hotel’s distribution mix cannot be ignored. What benefits does GDS bring to hotels? As corporate travel is ambling…
By Amit Shah, Managing Director, Classic Marble Company Marble is a timeless and elegant material that has been used in construction for centuries. It is a natural stone that is quarried from mountains and hills, and it is made up of primarily calcite and dolomite. Marble is an incredibly versatile material, and it is perfect for use in restaurants and hotels. One of the main benefits of using marble in a restaurant or hotel is its durability. Marble is a very hard and strong material. This means that it can withstand the heavy foot traffic and constant use that is…
With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Demand is fluctuating, supply costs are rising, and historical trends are not as reliable. Yet, budgeting is an opportunity to engage different teams across your business, realign goals and work together towards shared financial goals. Let’s look at a few areas you should think about when preparing the annual budget for your hotel. Start with data gathering Your past data may not be totally reliable, but in…
KK Joshi, Public Relation Officer, UTDB If marriages are made in heaven, what better place there could be to solemnize them, than the Land of Gods or Devbhoomi as Uttarakhand is popularly known? This land of Gods is indeed the perfect place to begin a new chapter of one’s life… Would-be couples with their wedding entourage visit Uttarakhand to receive Heavenly Blessings during their ‘Saat Pheras’. Uttarakhand Tourism recently tweeted about Auli as a popular winter wedding & holiday destination. “Surrounded by coniferous and oak forests, with a panoramic view of the peaks of the Himalayas. Also a renowned hiking…
Novotel Visakhapatnam Varun Beach located centrally facing the Bay of Bengal, is a go-to destination for every traveler in the SouthEast region. With all Sea-facing rooms and a fitness center, the property is for leisure holidays. The property overlooks the scenic view of the Bay of Bengal with all the 225 rooms having a panoramic view of the ocean.With exquisite features like a rooftop pool & jogging track, a gym with a scintillating view of the ocean and 5 multi-cuisine restaurants, owing its beauty to the beach and the views, the property was awarded two prestigious awards this year as…
Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy. What does Google Travel Insights include? Google Travel Insights includes tools and data that intended to help travel businesses, including hoteliers, develop a deeper understanding of current levels of demand for travel, see how this demand is evolving over time, pinpoint exactly where demand for travel is coming…
Dr. Ameet Patil, Founder & CEO of Ecobillz Private Limited 26/11 in a sense was the turning point for the hospitality industry in general and India, in particular. The one silver lining that came out of that terrible tragedy – the cost of human life which can never be quantified – was the increasing adoption of technology to, first and foremost, make the guest feel secure and safe and then, to make them feel special. So room keys gave way to smart cards, which also doubled up to provide controlled access to the elevators for enhanced security. Today, in any star-rated…
Long-stay booking platform, Renthia and STAAH have announced a partnership that will help property owners elevate their distribution strategy by improving their reach to long-term tenants via the STAAH channel manager. The partnership is enabled via a seamless API connection between the two platforms to synchronize and distribute content, rates and availability in real time via STAAH’s cloud-based technology. Discussing the motivation behind the partnership, Karzan, CMO at Renthia says, “Travel and relocation trends have evolved greatly, particularly post the peak of the Covid-19 pandemic, with expatriates relocating for longer stays, as well as travelers looking for once-in-a-lifetime and longer…
Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. Offering a personalised and optimised experience on your website is one way to make guests feel special, even before they step into your hotel. Let’s look at a few ways to achieve this personal and optimum experience on your website. 1. Showcasing best value. A staggering number of OTA users believe they’ll find better prices or deals on an OTA. Price…
