Pernod Ricard India has expanded its premium whisky range with the launch of Blenders Pride Four Elements in Haryana. The unveiling, held at The Leela Ambience, Gurgaon, blended luxury, fashion, and flavour into a memorable celebration.
Crafted by Master Blender Kevin Balmforth, Four Elements is inspired by nature’s forces—Air, Fire, Water, and Earth. The whisky combines four distinct Scotch malt styles with the finest Indian grain spirits, offering a smooth, layered taste marked by woody sweetness and vibrant fruit notes.
Each element contributes to the blend’s character: air from the Scottish Highlands enhances maturation, fire brings depth through toasted casks, water harmonizes Scottish and Indian terroirs, and earth grounds the blend with quality grains.
The launch featured a couture showcase interpreting the four elements through fashion. Actor Randeep Hooda, a proud Haryanvi, stole the show as the evening’s showstopper.
“This blend redefines premium whisky,” said Ishwindar Singh, GM–Marketing, Pernod Ricard India. Balmforth called it “a tribute to craftsmanship and creativity.”
Now available in Haryana, Blenders Pride Four Elements is also being rolled out across UP, Goa, Rajasthan, Assam, Tripura, and Meghalaya, with a pan-India launch planned.
