Asmita Mukherjee | Hyderabad 
Kimaya Himalayan Beverages, the company behind the popular BeeYoung beer brand, is on a growth spree. With a remarkable growth rate of 129%, the company is setting its sights on ambitious goals for the future.In a conversation with Asmita Mukherjee, Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages, shared that while they have ambitious plans for international expansion, their current focus remains on strengthening their presence in the domestic market.
Due to the skyrocketing demand for BeeYoung, Kimaya has increased production capacity by 25%, Jindal informed, “To address the growing demand, we have ramped up our production capacity by about 25% for this season. We are exploring partnerships and new tie-ups with breweries that could enhance our production capabilities further.”
Looking ahead, BeeYoung has set its sights on conquering the South and West of India. Jindal informed, “Our approach will be to remain true to BeeYoung’s core ideology while delivering the product in its craft & authentic form. Understanding local consumer preferences and aligning them with our offerings will be key. Our focus on the South and West regions is strategic, aimed at leveraging the consumer behaviour and favourable policies in these areas.”
Kimaya’s ambitious plans include doubling their consumer touchpoints this year. “Our ambitious target will be met by increasing penetration in our existing markets and expanding our distribution network. New product variants are expected to open new avenues in modern trade and institutional spaces, helping us reach more consumers effectively,” Jindal said.
Capturing a coveted 10% market share is Kimaya’s ultimate goal. The brand has a well-defined plan to achieve this, “We are working towards this goal with a strategic plan that includes product innovation, market expansion, and enhanced distribution. The introduction of new variants and the expansion into promising new markets will be key milestones. We aim to achieve this within the next few years,” said Jindal.
While BeeYoung’s core style will remain a focus, Kimaya is also excited to explore bolder flavor profiles in the future. “We are also excited about introducing bold new variants. These will be close to various international styles, offering something new to our domestic market but delivered in our signature craft style.”
The impressive growth of BeeYoung has naturally sparked conversations about international expansion. While the domestic market remains the primary focus for the brand now, Kimaya acknowledges the potential of international markets in the future. “Currently, our focus is predominantly on strengthening our position in the domestic market. International expansion is on the horizon but will be considered more seriously when the timing is right. Several markets in Asia could potentially resonate with our brand style and philosophy when we choose to expand internationally.
These strategies and focus areas are designed to ensure that Kimaya Himalayan Beverages not only maintains its current growth trajectory but also sets new benchmarks in the industry,” said Jindal.
