HBI Staff | Mumbai 
Monika Alcobev took center stage at the India Cocktail Week in Mumbai by unveiling four distinguished liquor brands featuring exclusive cocktail mixes crafted by top mixologists. The two-day extravaganza, held on December 2 and 3, 2023, marked a significant milestone playing as a testament to the growing cocktail culture in the country.
The India Cocktail Week, the country’s largest celebration of mixology, featured a spectacular showcase of over 25 brand experiences, bartender guest shifts from the world’s top 50 bars, engaging cocktail masterclasses, and a vibrant lineup that included a craft alley, gaming arcade zone, and much more.
Renowned artists such as Prateek Kuhad, Sickflip, Tech Panda x Kenzani, Kayan, DJ Kan-i, Lynston, Choksi, Aria x DJ Maark IV, and others infused infectious energy into the festival, enhancing the overall experience for the 10,000-12,000 strong crowd that comprised professionals, artists, music enthusiasts, HNIs, cocktail aficionados, and industry experts from Mumbai.
Monika Alcobev featured premium selections from its global liquor portfolio at the event, including Jose Cuervo – World’s First & Number 1 Tequila, 1800 Tequila – Premium Tequila made with 100% Blue Weber Agave, Bushmills Irish Whiskey – Oldest Licensed Distillery in the World & Lucifer’s Gold Whisky from the UK.
The mixologists stole the show with their secret concoctions. Silly’s Team from Khar took over the Jose Cuervo Bar, Paramveer Singh for Bushmills Irish Whisky & 1800 Tequila, and Lucifer’s Gold Whisky Bar was taken over by Edge Bar from Alila Diwa from Goa captivated the audience with their creativity and unique blends.
Highlighting the crowd favorites, the 1800 Tequila presented the “OG Picante,” while Bushmills Whiskey captured attention with its cocktail “Just Like a Wow!” The Cuervo Margarita by Jose Cuervo became an instant hit, and Lucifer’s Gold’s Milky Way & Devil’s Margarita left a lasting impression.
Kunal Patel, Managing Director of Monika Alcobev, expressed his enthusiasm stating that “Monika Alcobev had a splendid show with their brands at ICW by impressing the show with the state-of-the-art tequilas like Jose Cuervo & 1800 Tequila and whiskies like Bushmills Irish Whiskey & Lucifer’s Gold Whisky. The energy was electric, and we were over the moon with the love our drinks received. The crowd’s responses were better than a perfect cocktail mix! Our curated imports had people asking for seconds, and that’s the kind of buzz we live for. Big cheers to everyone who sipped, savoured, and celebrated with us.”
