An IMARC Group market overview states that the India craft spirits market size reached USD 2.66 Billion in 2024 and is expected to reach USD 19.60 Billion by 2033, exhibiting a growth rate (CAGR) of 22.10% during 2025-2033. Pristine Market Insights also notes thatAsia-Pacific is seeing significant flavored spirits growth, with China, Japan, and India leading, as younger consumers innovate consumption patterns. This festive season, Goa-based Ochre Spirits aims for double-digit growth with bold festive gifting options for Millennials and Gen Z, introducing Mango Citron Rum and Saffron Vodka. These additions do not only emerge as drinks, but as statements crafted for those who live differently, think independently, and celebrate without filters, especially, Millennials and Gen Z.
Born from Ochre Spirits, a new-age Indian craft movement rooted in counterculture and creativity, these spirits embody rebellion with purpose. Ochre embodies individuality, artistry, and the courage to challenge norms while maintaining a refined, not loud, experience. It’s a brand that doesn’t sell liquor; it sells perspective, bottled in flavor, aligning with the evolving preferences of the younger demographics.
John Royerr, Founder, Ochre Spirits, said, “At Ochre Spirits, we believe true celebration is about breaking free from expectations and savoring authenticity, taking one bold sip at a time. Our Mango Citron Rum and Saffron Vodka are crafted not just as drinks, but as statements for those who choose individuality over imitation and character over conformity. This festive season, as we eye double-digit growth with bold festive gifting for Millennials and Gen Z, let’s raise a toast to defining our own traditions and gifting boldly, because every bottle is an invitation to stand apart and celebrate with authenticity.
Infused with the raw zest of green mango and the brightness of citron, Mango Citron Rum is sunshine bottled with a touch of attitude. It challenges what rum is “supposed” to taste like: crisp, tropical, unapologetic. Each sip feels like nostalgia meeting nonconformity, bold yet balanced, playful yet purposeful. It’s not for followers; it’s for those who find meaning in moments, not instructions.
Luxury has a new definition, and it doesn’t come wrapped in tradition. The saffron-infused vodka is smooth, golden, and self-assured, crafted for those who don’t wait for validation to shine. Its warmth doesn’t imitate heritage; it reinvents it. It’s not about opulence, it’s about individuality.
At its core, these spirits reflect the ethos of a generation that is done with perfection and ready for authenticity. They stand for rebellion with grace, for owning your story instead of following one. So, this Diwali, the brand is aligning with the motto of “don’t just gift safe, gift differently, and gift something that speaks to those who dare to live, love, and celebrate on their own terms. Because sometimes, the most powerful thing you can give isn’t tradition. It’s permission to be yourself”, John added.
