Taj, the flagship brand of Indian Hotels Company (IHCL), has been named India’s Strongest Brand across sectors in Brand Finance’s ‘India 100 2025’ report, marking an impressive four consecutive years of dominance.
Expressing gratitude, Puneet Chhatwal, Managing Director & CEO, IHCL, stated, “Taj’s recognition as India’s Strongest Brand reaffirms its deep emotional connection with stakeholders, from guests to partners and employees. Guided by its purpose, Taj remains dedicated to pioneering responsible change and showcasing Indian hospitality globally.”
According to the report, Taj’s brand value surged by 22% to USD 664 million, maintaining a Brand Strength Index (BSI) score of 92.2/100 and an AAA+ strength rating. The survey highlights Taj’s unmatched familiarity and appeal, with a majority of respondents naming it their preferred hotel brand.
Taj’s growth stems from strategic domestic and international expansions, including developments in Saudi Arabia, London, and the Maldives. Ajimon Francis, Managing Director, Brand Finance India, remarked, “Taj exemplifies the perfect balance of heritage and innovation, solidifying its position as a global ambassador of Indian pride.”
With a portfolio spanning over 130 hotels across 14 countries, Taj continues to set benchmarks in luxury and excellence, cementing its iconic status in the hospitality industry.
