Homegrown QSR brand The Burger Company has crossed a major milestone with the launch of its 150th outlet across India, reinforcing its position as one of the country’s fastest-growing burger chains. Launched in 2018 in Gurugram, the brand has grown steadily with its “Desi Burgers for Desi Souls” approach, serving Indian-inspired offerings like the Tandoori Paneer Burger and Butter Chicken Burger.
With 95% of its outlets operated through a franchise model, The Burger Company is now present in over 70 cities, spanning from metros to Tier 4 towns such as Kolar, Jaunpur, Jagdalpur, and Guwahati. It aims to scale to 250 outlets by 2027, with a strong focus on Tier 2, 3, and 4 markets.
The brand has posted impressive numbers: 35% year-on-year sales growth, 44% repeat customer rate, and average daily footfall of 80–100 customers per outlet. Key regions include North India (80+ outlets), followed by West, South, and East India.
“We’re proud to hit 150 outlets—it reflects our mission to offer value-driven, Indianised QSR experiences nationwide,” said Neelam Singh, Founder & CEO. The chain plans to launch new product lines and deepen its omnichannel presence, while maintaining strong ratings on delivery platforms like Zomato and Swiggy.
