United Hospitality Management (UHM), a global leader in luxury and mixed-use hospitality, has announced its foray into the Indian market with the acquisition of the boutique hospitality brand Rosastays. This strategic move marks a pivotal milestone in UHM’s international expansion and establishes a robust platform for growth across one of the world’s fastest-evolving tourism landscapes.
The acquisition brings 17 operational Rosastays properties under the UHM umbrella, spanning prominent leisure destinations such as Goa, Kasauli, Nainital, Pushkar, and Shimla. Leveraging Rosastays’ strong owner network and loyal base of experiential travelers, UHM will begin rebranding select assets between Q4 2025 and Q1 2026.
With a development pipeline of over 700 keys—including upcoming projects in partnership with IHG Hotels & Resorts under the Garner brand—UHM is poised to usher in a new era of world-class, owner-centric hospitality management across South Asia. The entry underscores the company’s long-term commitment to building scale, quality, and innovation in a region of tremendous opportunity.
Klaus Assmann, COO, United Hospitality Management – Middle East, India & Southeast Asia, said:
“India is one of the most dynamic hospitality markets globally. Our expansion represents a long-term investment in a region brimming with potential. With Deepika’s leadership and our proven global framework, we aim to craft hospitality experiences that blend operational excellence with cultural authenticity, ultimately delivering exceptional value for owners and investors.”
A highly regarded hospitality leader and entrepreneurial force, Deepika Arora brings more than 20 years of experience across some of the world’s most respected hotel brands. Her expertise in brand building, operations, and asset strategy will be central to shaping UHM’s vision and differentiating its presence in India’s rapidly transforming hospitality sector.
Deepika Arora, Managing Director, United Hospitality Management – India, said:
“India is undergoing a profound evolution in travel—one that celebrates authenticity, design, and elevated guest experiences. UHM’s entry introduces global systems, a strong owner-first philosophy, and operational innovation that will accelerate value creation for our partners. Our aim is to set new benchmarks across boutique, midscale, and luxury hospitality, with India playing a pivotal role in that journey.”
Rosastays also supports Dusit Hotels & Resorts in the Indian Subcontinent under Deepika’s leadership, where she has successfully spearheaded the brand’s strategic re-entry into India. Her appointment at UHM reflects the company’s commitment to building a leadership ecosystem that combines deep local understanding with global expertise—an essential driver of UHM’s success across diverse international markets.
Backed by more than 30 years of luxury hospitality experience, UHM oversees a growing global portfolio across Europe and the Middle East, including prestigious properties such as:
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Hyatt Regency Lisbon
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Sheraton Cascais Resort
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Pine Cliffs Resort, Algarve – A Luxury Collection Resort
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Yotel Porto
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Th8 Palm Dubai Beach Resort – A Vignette Collection by IHG
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Wyndham Residences The Palm
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Mövenpick JLT
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VOCO Bonnington JLT
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The Creekside Hotel, Dubai – An Accor Hotel
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Arabella Beach Hotel Kuwait – Vignette Collection by IHG
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Riva Beach Club, Palm Jumeirah
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Bespoke Holiday Homes & Residences across the UAE
Beyond hotels, UHM operates 60+ dining venues, delivering innovative culinary concepts that elevate guest experiences across its portfolio. Its acclaimed wellness platforms—Serenity – The Art of Wellbeing, Pure by Serenity, and Active by Serenity—operate across its EU and Middle East resorts, reinforcing UHM’s position as a holistic lifestyle and luxury operator.
Through its “glocal” philosophy—combining global best practices with deep local insight—UHM has become a trusted partner to world-leading hospitality brands, including Marriott, Accor, Wyndham, Hyatt, Yotel, and IHG.
