‘We are ready to ride the next wave of growth’

In an exclusive interaction Manoj Jain, Chief Operating Officer, Delta Corp, informed that Delta Corp to unveil massive plans for Goa. A first-of-its-kind 100-acre integrated resort featuring a 5-star hotel, casino, theme park, and more is on the way. The company also has plans a new and larger casino vessel for Goa’s Mandovi River. Asmita Mukherjee spoke with Jain about the brand which is poised for growth in the Indian hospitality and gaming market.

 The hospitality and entertainment landscape is constantly evolving. What are some of the key trends you are seeing in the industry, and how is Deltin adapting its strategies to stay competitive?

The travel industry boomed after the pandemic, with a focus on digital experiences, local travel, and prioritizing health and sustainability. Recognizing Indians’ desire for excitement, Deltin leveraged its gaming licenses and top-notch facilities to create world-class gaming and entertainment destinations in India. Pioneering luxury gaming on par with Las Vegas and Macau, Deltin has been the leader for over a decade, offering a unique experience that caters to all preferences. With a customer-centric approach and constant adaptation, Deltin remains at the forefront of the hospitality and entertainment industry.

 Deltin has a strong presence in the Indian market. Does Delta Corp have plans to expand its brand presence to new domestic or international markets?

As far as casinos are concerned, at present, the only states in India where live gaming(casinos) is allowed currently are Goa and Sikkim. In each of these gaming destinations, Deltin has already established a dominating presence.

In the long-term, Delta Corp is coming up with a dream project, i.e., an integrated Resort project in Goa spread across 100-acre land, this will be one-of-its kind integrated resort having facilities like 5-Star Hotel, electronic casino, theme park, shopping mall, gaming zones, and an array of other family recreational activities. The Integrated Resort will enable Goa to attract an even wider traveler base.

Also, an existing offshore casino vessel of Deltin will be replaced with a much bigger vessel which will be unique and better than any casino people have experienced in India so far, the vessel is scheduled to be in river Mandovi in Goa in the current financial year.

As far as the brand is concerned, we are ready to ride the next wave of growth. Being an early mover along with a robust business and efficient management set-up, ‘Deltin’ is well poised for sustaining its leadership position in the market.

While we currently have no plans for international expansion, our focus remains on strengthening our domestic market presence and delivering unparalleled guest experiences .

What is your vision for the future of Deltin, and how do you see the brand continuing to innovate and lead the hospitality industry?

 Our vision for Deltin is to be a global benchmark in luxury gaming, hospitality, and entertainment, continuously innovating to set new standards. We will leverage advanced technologies to enhance personalization and guest satisfaction while expanding our footprint with new projects. Our commitment to sustainability and responsible gaming practices will play a crucial role in shaping the future, ensuring we meet the evolving needs of our guests while maintaining a positive societal impact.

Deltin is known for its luxurious experiences. How is Delta Corp leveraging technology to further enhance guest experiences at Deltin properties? 

Delta Corp is at the forefront of integrating technology to enhance guest experiences across its Deltin properties. We employ CRM and data analytics extensively to personalize guest interactions, ensuring tailored recommendations and services. Our applications and custom made softwares facilitate seamless bookings, access to exclusive facilities & offers, loyalty, and real-time assistance.

Our marketing plans include technology as a fundamental component. It not only aids in bringing innovation and in accurate execution but also in assessing the impact and making necessary course changes thereafter. As technology advances, gathering, analyzing, and interpreting data has become easier, which facilitates decision-making. Communication targeting has improved, lead nurturing has benefited from automations, and CRM has made it easier to see patterns and trends in your customer base. Artificial intelligence has begun to customize and deepen interactions.

 How is Deltin leveraging data and analytics to understand and cater to the evolving needs of its guests?

No company today can afford to marginalise data and analytics operations, given the rich insights they yield   in several sectors. At Deltin, many, if not most, of our decisions are data-driven and based on the large quantum of metadata captured from our operations.

Data-driven insights are indispensable in Delta Corp for comprehending consumer preferences, optimising operations, and increasing revenue. Deltin utilizes sophisticated data analytics to gain deep insights into guest preferences and behaviors. By analyzing booking patterns, feedback, and engagement data, we can tailor our offerings to meet the specific needs of our guests. This data-driven approach allows us to provide highly personalized experiences, ensuring guest satisfaction and loyalty. Our CRM systems and AI-driven tools play a critical role in this continuous optimization process .

 With the rise of online travel agents (OTAs), how is Deltin ensuring it maintains a strong direct booking channel?

To maintain a robust direct booking channel, we focus on enhancing the user experience on our website, Walkin and call center assisted bookings, making the booking process convenient, seamless, and easy. Our marketing strategies are designed to drive traffic to our direct channels, ensuring we maintain a strong engagement with our guests .

  What role do you see responsible gaming practices playing in the future of the hospitality and entertainment industry, and how is Deltin promoting responsible gaming at its properties?

Responsible gaming is integral to the future of the hospitality and entertainment industry. At Deltin, we are committed to promoting responsible gaming through awareness programs, self-exclusion options, and support services. We ensure our staff is trained to identify and address problem gaming behaviors, creating a safe and enjoyable environment for all our guests. Our responsible gaming initiatives are designed to foster a sustainable and positive impact on our communities and the industry at large .