As Artificial Intelligence (AI) technology is set to sweep through the hospitality business and industry, technology players like Hotelogix are investing their time and energy in not only building their own solutions but also integrating every meaningful technology solution to their technology layer so that the discerning customers can leverage them to improve decision-making. Additionally, as increasing technology-play in the hospitality operations is bound to throw new challenges of cyber security, they are also busy communicating the evolving DPDP (Digital Personal Data Protection) Act, 2023, and building additional security layers to protect the systems as per the guidelines of the ensuing law.
Speaking to HospitalityBiz India, Aditya Sanghi, CEO, Hotelogix, said AI was already finding applications across revenue management, distribution and the guest journey, including voice agents that answer hotel enquiries and assist callers with bookings. AI-enabled tools can also help hotels analyse guest data and identify opportunities to market to existing customers rather than relying entirely on attracting new business.
Hotelogix is developing its own AI agent, called Hexy, which is currently undergoing internal testing and is expected to be released after further evaluation. The tool is being designed to allow hotel employees to interact with the PMS conversationally, reducing the need to navigate multiple screens and execute tasks manually.
“An agent basically helps you execute things. Don’t do 50 clicks in the system. Just tell the agent what to do. It will increase efficiency,” Sanghi said.
The proposed agent is intended to help different hotel personnel retrieve information and act on it more quickly. A general manager could seek insights into negative guest reviews, while a revenue manager could ask which business sources deliver better room rates or occupancy. Hotel owners could also use the system to identify patterns in no-shows and assess the performance of different booking sources.
Sanghi said the technology could reduce training requirements in an industry where employee attrition often affects operational consistency. However, developing a reliable hospitality-focused AI tool requires training it to understand industry-specific terminology and processes. “You have to train the data a lot,” he said, citing the example of an “extra bed”, a term with a specific operational implication in hotel operations.
The company is still testing Hexy internally and has not announced a confirmed market-release date. Sanghi expects the tool to support hotel teams by simplifying routine tasks, improving access to operational information and enabling quicker decisions. He also believes customers will be willing to pay for AI tools when they deliver measurable business value.
Beyond developing its own AI capabilities, Hotelogix sees integration with third-party technology providers as a key responsibility. Sanghi said the PMS already connects with more than 150 third-party solutions spanning payment gateways, channel managers, customer relationship management systems, loyalty platforms, accounting and financial applications, including Tally and SAP.
“As we are the operating system of the hotel, we are giving them end-to-end automation by having every right integration,” he said. The company intends to continue integrating AI solutions that can add value to hotel operations, allowing customers to adopt relevant tools through their existing PMS environment.
Alongside automation, data security and privacy have become important considerations for hotel operators handling guest information. With hotels increasingly dependent on digital systems, Sanghi stressed the need to strengthen controls around guest data and prevent breaches or leaks. He said Hotelogix was educating its hotel customers about the Digital Personal Data Protection (DPDP) Act, 2023, and its requirements, while working to introduce additional layers of security within its PMS environment.
“The fine under DPDP is huge. Therefore, it is an industry-level priority. We have released the first set of security features already,” Sanghi said. The DPDP Act, 2023, will come into force from May, 2027.
The company’s focus on automation also extends to centralised management of multiple properties. Hotelogix has recently introduced its Multi-Property Manager, designed to allow hotel owners and management companies to oversee operations across properties from a corporate office rather than managing each hotel through separate systems.
Sanghi said hotel groups had traditionally operated multiple properties as individual businesses, with limited centralised control. The new solution aims to address this gap by bringing more functions under a common management framework. While the product is in its early stages, he believes centralised property management will become increasingly important as hotel groups expand.
Hotelogix is particularly focused on home-grown hotel groups in India and other regional markets, with India and the Philippines among its established markets. Cambodia is an emerging market for the company, where it currently serves around 25–30 properties through a local reseller. It is also seeing demand in Tanzania and Zanzibar, where its solutions have been adapted to meet regional regulatory requirements.
“Our focus markets are, besides India, South Asia, South East Asia, Middle East, and Africa,” he informed.
Sanghi said the company grew by around 25% in the last financial year. “We feel that we have been able to deliver meaningful differences to our customers in key focus markets including India,” he stated.
Looking ahead, Sanghi said Hotelogix would continue developing centralised management capabilities while ensuring its customers could access technologies that improve operational efficiency.
