Blisswater Industries Pvt. Ltd. has expanded into Punjab with the launch of Yaksha Whisky and Salty Nerd Salted Caramel Vodka. Both products became available across the state on August 31, 2026, as part of the company’s pan-India expansion strategy.
Yaksha Whisky is priced at INR 992 per bottle and has received silver awards at the USA Spirits Ratings 2024 and the IGC Hong Kong & China Spirits Award in the Best Blended Scotch category. Salty Nerd Salted Caramel Vodka, a flavoured grain vodka, is priced at INR 1,046 per bottle.
Varna Bhat, Founder and CEO of Blisswater Industries, said Punjab was an important market for the company, citing its appreciation for quality spirits and evolving drinking preferences. She said the launch would help the company build brand awareness and strengthen its presence in the state.
The expansion adds to Blisswater Industries’ efforts to grow its portfolio across India, targeting whisky consumers as well as those seeking flavoured vodka options. Availability is subject to applicable state regulations.
