AI-powered business transformation company ImaAppWeb has launched AsIma, an agentic AI platform designed to automate sales operations for the hospitality industry, enabling hotels to respond to guest enquiries in real time and improve booking conversions.
The company said AsIma addresses a critical gap in hotel sales where, despite widespread digital adoption through websites, online travel agencies (OTAs) and social media, enquiry handling and booking conversions continue to rely heavily on manual intervention.
The AI-powered platform enables autonomous sales operations across multiple customer touchpoints, including voice calls, WhatsApp, websites and other digital channels. It monitors incoming enquiries, responds instantly to unattended conversations, identifies booking intent, checks room availability through property management system (PMS) integrations, guides guests through the reservation process and synchronises interactions with hotel systems.
The launch comes as hotels face shrinking booking windows and increasing consumer expectations for immediate responses across digital channels, prompting greater adoption of artificial intelligence to improve operational efficiency and customer engagement.
Commenting on the launch, Saurabh Singh, Founder, ImaAppWeb, said, “Hospitality has modernised how it generates demand, but sales execution has remained largely manual. As booking windows continue to shrink, hotels need systems that can actively manage guest conversations instead of simply routing them. AsIma enables autonomous sales operations while allowing hotel teams to focus on moments where human interaction creates the greatest value.”
According to the company, the platform supports continuous, real-time sales operations by ensuring guest enquiries receive immediate responses irrespective of business hours or time zones, helping hotels minimise missed booking opportunities while improving conversion rates.
AsIma is now available for hospitality businesses globally.
