Aspri Spirits, India’s largest alco-beverage distribution company has announced the acquisition of U’Luvka Vodka, making the company the global owner of the iconic Polish vodka brand. The acquisition marks a significant milestone in Aspri Spirits’ growth strategy as it continues to build a portfolio of premium and super-premium spirits with strong international appeal and long-term global potential.
Recognised for its exceptional quality, distinctive identity and rich Polish heritage, U’Luvka joins Aspri Spirits’ expanding proprietary brand portfolio alongside Dos Flamos Tequila, A.Baronet Brandy, Wines like Born West, Bush Ballad, Golden Sparrow, Monte Pacifico and What The Fox. U’Luvka is one of the most awarded vodkas in the world with a global presence across 30 countries. These brands benefit from Aspri Spirits’ existing distribution reach, established ontrade and off-trade relationships and category expertise, creating a built-in go-to-market advantage.
A premium Polish vodka, U’Luvka Vodka, thatdraws inspiration from the legacy of renowned alchemist Sendivogius, blending centuries-old craftsmanship with contemporary refinement. Crafted from carefully selected Polish rye and grains, and purified with velvety-soft aquifer water, it undergoes a meticulous distillation and filtration process that preserves its rich aromatic complexity. Unlike traditionally neutral vodkas, U’Luvka offers a smooth, expressive profile with creamy notes, subtle sweetness, and delicate grain spice, delivering exceptional depth and balance. Complemented by its iconic sculptural bottle, symbolising harmony, transformation, and the union of strength and elegance, U’Luvka is a sophisticated expression of Polish heritage, designed for those who appreciate understated luxury and craftsmanship.
U’Luvka offers a refined sensory experience with a restrained floral nose layered with moss and vanilla, followed by a savoury vegetal palate featuring notes of coffee and vanilla, culminating in a smooth, woody finish that reflects its unique Polish character.
Commenting on the acquisition Pritish Matai, CEO of Aspri Spirits, said, “The acquisition of U’Luvka Vodka represents an important step in Aspri Spirits’ journey of building globally admired brands. U’Luvka is a brand with a distinctive identity, exceptional craftsmanship and significant international potential. We are excited to steward its next phase of growth, expand its presence across global markets and preserve the heritage that has made it one of the most distinctive vodkas in the premium category.”
Further validating the brand’s global credentials, U’Luvka Vodka was recently awarded a Gold Medal at the London Spirits Competition 2026, one of the world’s most respected spirits competitions. Judged by leading industry experts on quality, value and packaging, the competition celebrates spirits that excel both in craftsmanship and consumer appeal. The recognition reinforces U’Luvka’s standing as a world-class vodka with exceptional quality and a distinctive brand identity.
With global ownership now under Aspri Spirits, the company will focus on strengthening U’Luvka’s international footprint through strategic market expansion, enhanced brand-building initiatives and continued investment in quality and innovation. The acquisition underscores Aspri Spirits’ commitment to creating a world-class portfolio of premium spirits while delivering authentic brands that resonate with consumers across global markets.
