Celebrity Prime Hospitality (CPH) has expanded its presence in Telangana with the launch of CASA Hotels by Trunk & Trolley in Warangal, adding another property to its growing hospitality portfolio.
The Warangal launch is part of CPH’s strategy to expand beyond established hospitality markets and build a presence across emerging business and leisure destinations. The company is targeting travellers visiting Warangal for business, tourism, education and local commerce.
CASA Hotels by Trunk & Trolley is positioned as an endorsed hospitality brand combining the contemporary stay proposition of CASA with the brand identity and hospitality approach of Trunk & Trolley. The property has been designed around functional comfort, contemporary interiors and accessible hospitality.
The new hotel offers accommodation along with Akali, a multi-purpose F&B and hospitality offering that includes a restaurant, banquet facilities and a spa. The combination is aimed at catering to both short-stay business travellers and leisure guests, while also serving local demand for dining, events and wellness.
“Warangal is an important market for us as we continue to look beyond the conventional hospitality centres and build a network of properties that are relevant to how India is travelling and doing business today,” said Varun Kancharla, Founder & CEO, Celebrity Prime Hospitality.
He added that the Warangal property forms part of CPH’s wider plan to build hospitality brands that can be scaled across established and emerging markets while remaining relevant to local demand.
The company is also preparing for upcoming launches in Goa and Bengaluru, as it continues to expand its geographic footprint. CPH is evaluating additional opportunities across the Telugu states as well as other high-potential markets in India.
With the Warangal opening, CPH’s portfolio now comprises nine properties and more than 500 keys, across brands including Trunk & Trolley and CASA Hotels by Trunk & Trolley. The group is pursuing a multi-brand approach, with properties aimed at different segments across business, leisure and lifestyle hospitality.
The expansion comes as hotel operators increasingly look towards Tier-II and emerging cities, where improving business activity, domestic tourism and regional demand are creating opportunities for branded accommodation.
Celebrity Prime Hospitality is focused on developing, operating and scaling hospitality properties and brands across India. Its portfolio includes Trunk & Trolley and CASA Hotels by Trunk & Trolley, with the company continuing to build its presence across emerging and established markets.
