ONYX Hospitality Group showcased its growth strategy plans at ITB China 2025 in Shanghai, highlighting robust performance from the Chinese market in leisure and MICE segments. The company is adopting an agile and data-driven approach, responding to shifting travel behaviors such as last-minute bookings and the need for flexibility.
ONYX showcased several newly opened and strategically significant properties, including Amari Colombo, a landmark beachfront hotel in Sri Lanka, Amari Vientiane, a new entrant to the group’s Indochina portfolio, and Amari Bangsaen, a key property in ONYX’s strategy to expand into secondary destinations in Thailand.
The company is strengthening its City MICE and Urban MICE footprint with versatile event venues in prime city centers. Properties like Amari Bangkok and Amari Pattaya remain flagship MICE destinations. Additionally, Oriental Residence Bangkok has been elevated into a luxury urban sanctuary, while Amari Don Muang Airport Bangkok is now positioned as a premier transit and MICE hotel.
