HBI Staff | Hyderabad 
McDonald’s India – North and East has launched its new “Signature Collection,” a range of gourmet burgers imagined with the help of AI and handcrafted by McDonald’s using exotic ingredients to deliver a premium dining experience. This new lineup adds a touch of culinary sophistication to McDonald’s iconic menu, setting new standards for quality and flavor in the quick-service restaurant industry.
Ahead of the launch, McDonald’s introduced the ‘Imagined in AI’ campaign, using advanced AI technology to create an interactive experience for customers to visualize ‘The Signature Collection.’ The campaign combined customer inputs with AI-generated visuals, providing an immersive experience with the brand and a chance to unlock Signature Club benefits.Commenting on the launch of the new Signature Collection, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s.”
The brand has introduced Grand Cheeseburger and Grand Chickenburger. Both burgers offer a multi-sensory experience, combining taste with aesthetic appeal. Priced at INR 225 for the Grand Cheese (Veg) and INR 229 for the Grand Chicken (Non-Veg), these options are available at McDonald’s restaurants, through delivery services (Swiggy, Zomato, or Magic Pin), takeaway, and drive-thru.
