Devrana Launches New Express Outlet in Shastri Nagar with INR 1.5 Crore Investment

Devrana an authentic culinary destination announces the opening of its new outlet in Shastri Nagar, Meerut. Located at K6 opposite PVS Mall, this express model outlet represents Devrana’s ongoing efforts to provide quality culinary experiences in convenient locations.  Devrana’s investment model starts from INR 70 lakhs. The new establishment involves an investment of approximately INR 1.5 crore and aims to serve the local community with efficiency and authenticity.

Devrana’s new express outlet offers a wide range of vegetarian dishes, designed to cater to a variety of tastes and preferences with a 10% off on every order. The highest-priced item on the menu is the Executive Thali, priced at INR300. This diverse menu reflects Devrana’s commitment to delivering traditional flavors with a modern touch. Special attention is given to dietary preferences, with options available for food without onion and garlic.

Abhinav Singh, MD and CEO, Devrana commented, “The new outlet in Shastri Nagar covers 5000sqft, is part of Devrana’s strategy to expand its footprint and make its offerings more accessible. The express model is tailored for urban residents who seek a quick yet authentic dining experience. This approach aligns with the evolving lifestyle of consumers who value both speed and quality in their dining choices.”

Devrana’s menu is designed to appeal to a wide range of palates. From traditional Indian snacks like Paneer Pakoda and Choley Bhature to South Indian specialties such as Masala Dosa and Idli Sambar, the variety ensures that every guest can find something to enjoy. Additionally, the menu includes a selection of beverages, both hot and cold, with prices ranging from INR 40 to INR 160, providing options for every budget.

Devrana’s new outlet is strategically located to serve the residents of Shastri Nagar and the surrounding areas. The choice of location opposite PVS Mall ensures easy accessibility and visibility, making it a convenient dining option for shoppers and local residents alike.

The introduction of the express model in Shastri Nagar is expected to enhance Devrana’s presence in Meerut, offering a blend of traditional flavours and modern convenience. This expansion is a testament to Devrana’s ongoing efforts to adapt to the needs of its customers while maintaining the essence of its culinary heritage.

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