The Korea Tourism Organization (KTO) India and Prasuma (Ample Foods Pvt. Ltd.) have joined hands to unveil a unique consumer campaign that blends food with travel, giving Indians a taste of Korea on their plates and a chance to experience it in person.
The campaign, running from September 18 to October 20, 2025, celebrates the launch of Prasuma’s Korean Fried Chicken and Fried Potato range while offering consumers the opportunity to win one of five all-expenses-paid trips to Seoul. Each winner will enjoy a 4-night, 5-day experience, including return flights from major Indian cities, hotel accommodation with breakfast, airport transfers, and curated sightseeing tours between November 1 and December 15, 2025.
Participation is simple: consumers can purchase any Prasuma product on Blinkit and complete the entry form on the Prasuma website. Winners will be chosen through a randomized draw, ensuring transparency.
Highlighting the collaboration, Myong Kil Yun, Regional Director – India & SAARC Countries, KTO, said: “Korea’s rich culture and experiences have always captivated travellers worldwide. This campaign brings Indian consumers closer to Korea by letting them taste its flavours at home while inspiring them to explore its destinations in person.”
Lisa Suwal, Co-founder & CEO of Prasuma, added: “Food is a bridge between cultures. With our new Korean range, we’re bringing authentic South Korean flavours to Indian households. And for a few lucky consumers, their love for Korean cuisine will become a journey to Korea itself.”
Through this campaign, KTO India and Prasuma aim to strengthen cultural connections between the two countries, spotlighting Korea’s cuisine, lifestyle, and vibrant tourism offerings.
