Chivas Regal, the world-renowned luxury Scotch whisky brand, today announced the global launch of Chivas Regal Crystalgold—a groundbreaking spirit that redefines tradition through innovation. Debuting alongside Global Brand Ambassador and F1 driver Charles Leclerc ahead of the Singapore Grand Prix, Crystalgold combines the depth of oak-aged whisky with the versatility of a crystal-clear spirit.
Crafted from a bespoke blend and perfected through a pioneering filtration process, Crystalgold achieves striking clarity without compromising on character. The result is an ultra-smooth spirit that retains the rich flavour and craftsmanship synonymous with Chivas Regal, while offering a lighter, more mixable drinking experience.
“Chivas Regal Crystalgold is the epitome of innovation enhancing tradition,” said Sandy Hyslop, Master Blender, Chivas Regal. “Our advanced filtration removes colour but preserves flavour, creating a spirit that looks unlike anything we’ve done before, yet tastes unmistakably Chivas.”
Designed for versatility, Crystalgold can be enjoyed neat, over ice, or as the base of a sophisticated cocktail. Its launch is accompanied by the introduction of the ‘Leclerc Spritz’—a refreshing mix of citrus, elderflower, mint, champagne, and Crystalgold—created in collaboration with Charles Leclerc.
“For me, strategy and precision are everything—whether on track or at the chessboard,” said Charles Leclerc. “Chivas Regal Crystalgold embodies that same philosophy: staying true to heritage while pushing boundaries in a bold, modern way.”
According to Chivas Regal, the innovation addresses a rising consumer trend, with 75% of drinkers now seeking lighter, versatile spirits for afternoon-to-evening occasions.
“Crystalgold fills a unique space in our portfolio—appealing to loyal whisky enthusiasts while inviting a new generation of drinkers to discover the Chivas experience,” said Nick Blacknell, Marketing Director, Chivas Regal. “It’s not just a breakthrough in taste and design—it’s a statement of who we are: bold, strategic, and ahead of the curve.”
