After a strong performance in Delhi, 55°NORTH Whisky, the flagship label from Three Brothers Distillery, has officially launched in Uttarakhand, continuing its expansion across North India. The premium whisky brand will now be available across major cities and tourist destinations including Dehradun, Haridwar, Rishikesh, Haldwani, and Nainital.
“Uttarakhand isn’t just a market—it’s a growing cultural and hospitality hub,” said Varun Gupta, Founder, Three Brothers Distillery. “Consumers here are discerning, and this was the right time for a whisky that reflects character, craft, and confidence.”
Backed by a bonded warehouse and bottling unit in Uttarakhand, the brand is equipped for efficient distribution across both retail and HoReCa channels. “We’ve ensured a seamless backend to support our expansion,” added Paritosh Bhandhari, Advisor to the distillery.
The whisky’s blend remains unchanged: a distinctive mix of aged Scotch malts, matured Indian malt, and fine grain spirit. Region-specific POS materials and experiential campaigns are planned to engage Uttarakhand’s unique mix of urban consumers and tourists.
This launch sets the stage for 55°NORTH’s entry into Rajasthan later this year, with further plans for southern and western India in 2026.
