HBI Staff | Mumbai 
Indian Alcoholic beverage company ADS Group has ventured into the ultra-premium whisky segment with the launch of Woodnote Premium Blended Select Cask Whisky in Delhi and Haryana.
Dubbed as “Serenity Uncasked,” Woodnote Premium Whisky brings together the finest Scotch malts and select Indian grain spirits to create a harmonious blend of flavors reminiscent of the tranquility found in nature.
Available in Delhi and Haryana, Woodnote Premium Whisky is priced at Rs 1000 / Rs 850 per quart (750ml) respectively in Delhi and Haryana. It is also offered in Pint (375 ml) and Nip (180 ml) sizes. In the Delhi market, consumers can find it in miniature (90ml) and a trendy Hip Flask pack (200ml).
Competing in the rapidly growing premium segment, Woodnote Premium Whisky aims to captivate whisky enthusiasts with its refined taste and elegant packaging.
Paras Maan, Chief Operating Officer, ADS Group said, “Woodnote Premium Whisky is our ode to the pristine, unadulterated serenity of nature. From the striking teal-colored monocarton design, highlighting a refreshing new-age look, to the sophisticated flavor profile, every element reflects our commitment to regaling whisky connoisseurs with an ultra-premium product and an elevated sipping experience. We are delighted by the overwhelmingly positive response from consumers in Delhi and Haryana. We strategically launched Woodnote Premium Whisky in Haryana and Delhi first to gauge consumer response before rolling it out nationally. The repeat purchases and appreciation for its premium packaging and excellent blend has exceeded our expectations. Woodnote Premium Whisky is crafted to appeal to the discerning tastes of new-age consumers with its refreshing teal-colored monocarton design and sophisticated flavor profile. We are confident that its positioning of ‘Serenity Uncasked’ will deeply resonate across our target audience as we unveil it in more markets.”
Woodnote Premium Whisky delights the senses with light peat and maritime notes on the nose, complemented by hints of vanilla and fresh fruit. On the palate, it offers a well-balanced blend of light peat, vanilla, pepper, and oak influences, culminating in a smooth finish with oak and fruit sweetness.
Following its successful launch in Delhi and Haryana, ADS Group plans to expand the availability of Woodnote Premium Whisky in premium retail outlets and on-premise locations across India.
