SK Hospitality, a fast-growing sales and marketing firm serving select hotels and resorts, has reported a strong start to 2025, marked by strategic partnerships and focused expansion into key European markets. The company kicked off the year with a presence at IMM UK in London, where it met with travel media representatives and influencers, and announced a new partnership with SKY Express.
The collaboration aims to facilitate press and influencer visits to SK Hospitality’s partner hotels in Greece, improving direct exposure for its portfolio. SK Hospitality also reinforced its development efforts in the DACH region by appointing Dominique Liggins as Business Development Specialist, targeting growth in high-value markets such as Germany, Austria, and Switzerland.
The company participated in ITB Berlin 2025, a leading tourism trade fair, and the Unique TravelShow private event, showcasing affiliated luxury resorts to niche travel professionals. Domestically, SK Hospitality organized a B2B workshop in Athens, bringing together hotel partners with leading Greek travel agencies to foster collaboration and generate new business opportunities.
SK Hospitality’s current portfolio includes 15 properties totaling 2,592 rooms across major Greek destinations. The company provides sales, marketing, revenue management, and business intelligence services to a curated selection of 4- and 5-star hotels. With offices in Thessaloniki, South London, and Frankfurt, SK Hospitality continues to drive occupancy, enter new markets, and optimize pricing strategies.
