ELE|NA (Elements of Nature), the luxury wellness and spa brand of Atmosphere Wellness Pvt. Ltd., has partnered with Ananta Spa & Resort, Ajabgarh, to operate the resort’s wellness sanctuary under the ELE|NA Ayur identity. The Ajabgarh property marks ELE|NA’s first project under its partnership with Ananta Hotels & Resorts and forms part of the brand’s expansion in India’s wellness hospitality market.
Positioned as a drive-to wellness destination accessible from Delhi and Jaipur, ELE|NA Ayur at Ajabgarh will combine ELE|NA’s spa management and wellness programming with the resort’s setting in the Aravalli foothills. The partnership covers concept development, programming, operations, team training and guest experience.
The two-storey wellness facility will feature nine treatment rooms, a hydrothermal circuit, Meditation Hall, movement pavilion and salon. Its wellness programme will cover massage and bodywork, skin health, movement and breathwork, sound and water therapies, sleep experiences and conscious nutrition.
The property will also offer experiences inspired by its location and natural surroundings, including forest bathing, guided nature walks, stargazing and moon meditation, floating meditation and sound healing. The treatment menu will include Jaipur-inspired experiences such as a Heart & Grounding Ritual, Desert Glow ubtan body polish and Camel Milk nourishing wrap.
The wellness programme will operate through a four-week Elemental Vitality calendar based on Earth, Water, Fire and Air, with activities spanning physical, mental, emotional, social, spiritual, environmental and creative wellbeing. Planned activities include nature walks in the Aravallis, pottery, kintsugi, sound healing, stargazing and tree planting.
The sanctuary will include specialised spaces such as a SleepSync Room for hammock sound baths, yoga nidra and guided rest, a Contrast Therapy Suite with ice baths and warm jacuzzis, a sound-healing hall and a HydroTherm dry-flotation massage facility. ELE|NA’s product brands, ELE|NA Essentia and Philosophia Botanica, will also feature across treatments and retail.
Heidi Grimwood, Senior Vice President, ELE|NA, said, “Ananta and ELE|NA share an ambition to make wellness a defining part of the guest experience. Few settings give you as much to work with as Ajabgarh: the forest, the hills, the dark skies. Our task is simply to open the door to all of it and to hold the sanctuary to a standard guests will travel for. We look forward to opening it and to the properties that follow.”
Mukund Goyal, Chairman, Ananta Hotels & Resorts, said, “Ajabgarh was built around the land it stands on. The villas are grouped by element, most of the thirty acres is left as landscape and the fort on the ridge has been there far longer than we have. A wellness sanctuary belongs in a setting like this. ELE|NA works to a standard we recognise and Ajabgarh is the first of several properties we expect to develop together.”
The Ajabgarh project is the first property under the wider ELE|NA-Ananta partnership, with further developments planned. The collaboration also positions ELE|NA as a wellness management partner for hotels and resorts seeking to integrate wellness into their broader guest experience and revenue strategy.
