Radico Khaitan, a revered name in India’s liquor industry, has launched a striking new design for its 8PM Premium Black Whisky. This refreshed packaging celebrates the brand’s legacy, craftsmanship, and commitment to quality.
First introduced in 2018, 8PM Premium Black swiftly gained recognition, selling over 12 million cases and cementing its position as a symbol of celebration and refined taste. The new bottle, with its octagonal neck and embossed “SINCE 1998,” reflects over 27 years of excellence and heritage.
The redesign focuses on bold aesthetics, including an “Art of Eight” label showcasing the whisky’s eight tasting notes: Malty, Fruity, Floral, Spicy, Dried Fruits, Smokey, Sweet, and Woody. This innovative packaging underscores the whisky’s premium essence and timeless appeal.
“We believe ‘Life begins at 8PM,’ where moments of connection and reflection unfold,” said Mr. Abhishek Khaitan, Managing Director. The revamped design mirrors this philosophy, combining elegance with depth.
Currently available across 25 states, 8PM Premium Black continues to redefine premium whisky standards, proudly holding accolades like the Monde Selection Gold Award and recognition as one of the world’s fastest-growing whisky brands.
