Rajasthan’s tourism sector witnessed a spectacular surge during the Diwali holidays, as heritage cities and wildlife destinations drew thousands of domestic and international travellers. Jaipur, Udaipur, Jodhpur, Pushkar, Mount Abu, and Ranthambore reported near 100% hotel occupancy, with the state recording an overall occupancy rate of around 80% during the festive week — one of the highest in recent years.
According to industry estimates, hospitality revenues rose nearly 30% compared to last year, driven by strong advance bookings and a rise in foreign arrivals, particularly from the US, France, and Japan. Illuminated landmarks such as Amer Fort, City Palace, and Nahargarh Fort became the heart of the celebrations, with tourists flocking to witness the dazzling light shows and cultural performances.
Eco-friendly, cracker-free celebrations added to the charm, with visitors lauding Rajasthan’s sustainable approach to festivities. Local handicrafts, textiles, and folk art markets saw brisk business as tourists indulged in festive shopping. Wildlife hotspots like Ranthambore, Sariska, and Jawai also reported full-capacity safaris, reflecting the growing popularity of eco-tourism in the state.
The strong festive turnout underscores Rajasthan’s continued dominance as India’s premier cultural and leisure tourism destination.
