Sarovar Hotels has launched the 2025 edition of its flagship sales initiative, Sarovar Source Sales Calling, aimed at enhancing regional engagement and business growth. Starting in Mumbai, the program connects General Managers from Sarovar properties across India with key trade and corporate partners in a high-touch, in-person format.
Now in its fourth year, this quarterly initiative is a key part of Sarovar’s commercial strategy. It spans two to three days per city, fostering one-on-one interactions to build stronger relationships, drive brand recall, and generate qualified business leads. Following Mumbai, the program will visit major cities like Bangalore, Ahmedabad, and Delhi, with a special focus on promoting Sarovar’s expanding portfolio in destinations such as Goa, Sindhudurg, Kerala, Ajmer, and emerging hill stations.
Akshay Thusoo, Senior Vice President, Commercial, Sarovar Hotels, emphasized the program’s importance, stating, “This initiative ensures we stay connected with markets that matter most, showcasing our growing portfolio and strengthening ties with key partners.”
The program engages top B2B travel agents, corporate clients, and sector leaders in banking, pharmaceuticals, FMCG, and more, reinforcing Sarovar Hotels’ commitment to responsive, relationship-driven growth in India’s dynamic hospitality sector.
