Third Eye Distillery, known for its flagship brand Stranger & Sons Gin, has entered the spiced rum category with the launch of Lost & Found Tropical Spiced Rum. The new product debuted at Hideaway in Goa and is currently available in the state, with rollouts planned for Maharashtra, Haryana and Karnataka. The rum is priced at ₹1,600.
Positioned as a tropical spiced rum inspired by India’s coastal culture and native botanicals, Lost & Found draws on flavours associated with spice, sugarcane and the Indian tropics. The launch in Goa coincides with the state’s festive carnival season, aligning the brand with a setting known for music, celebration and coastal lifestyle.
Hideaway Goa has partnered with the brand as a cultural collaborator, supporting its positioning through curated music, community engagement and cocktail programming. The collaboration aims to build a lifestyle-focused identity around the product, rooted in Goa’s creative ecosystem.
Third Eye Distillery, founded in 2020, first gained prominence through the growth of Stranger & Sons Gin, part of India’s premium craft spirits movement. The company expanded into whisky in early 2025 with Otherside Subcontinental Whiskey, which went on to win gold at international competitions including the Spirits Business Asian Spirits Masters and the World Whisky Masters 2025.
With Lost & Found, the company now enters the spiced rum category, which has seen renewed global interest, particularly across Asian markets. The move builds on India’s long association with sugarcane cultivation, native spices and historical trade routes linked to rum production.
The launch marks a strategic diversification for Third Eye Distillery as it continues to broaden its portfolio across premium spirits segments.
