WhatsApp collaborated with the National Restaurants Association of India to host a training and upskilling workshop for the small and medium restaurant community. Under this collaboration, an educational workshop was held at the Indian Restaurant Conclave 2022 in Hyderabad, to educate the restaurant community on adopting technology and digital tools to reinvent their operations and cater to the evolving needs of their customers.
The workshop, ‘Unlocking the potential of WhatsApp for your business’ was dedicated to training
restaurant owners about building a digital presence on the WhatsApp Business App to help them better
manage incoming leads and queries, build their products/services showcase and market to key
audiences using online tools. The participating members received first-hand experience in building their
business-profiles on WhatsApp Business App, showcasing their menu, managing customer engagement
and discovering new customers.
“National Restaurant Association of India has been at the forefront of empowering the restaurant
community since its inception. Adopting technology and digital marketing tools have equipped
restaurants to become agile and reinvent during the challenging times. The workshop on ‘Unlocking the
potential of WhatsApp for your business’ at the Indian Restaurant Conclave, 2022, paved paths for
restaurateurs looking for digital-first solutions and the potential to expand their business. We look
forward to more such initiatives in the future.” said Saaz Mehmood, Founder of NRAI, Hyderabad
Chapter; Member, MC, NRAI .With 400 million users, WhatsApp is India’s most engaging messaging App, making it a preferred channel of communication. For over 15 million businesses in India, the WhatsApp Business App is a simple, secure, and free-to-use technology that has helped them build their online presence on a platform
where they can easily connect with their customers.
Businesses like Gurgaon based Gullu’s Kitchen and Twisted Tiffin from Goa providing affordable,
hygienic & healthy food, are a few such examples who have unlocked avenues for their business via the
WhatsApp Business App.