Accor is sharpening its India expansion strategy as rising domestic demand continues to reshape the country’s luxury hospitality landscape. The French hospitality major believes India’s premium travel market is still in its early growth phase, with affluent Indian travellers increasingly driving demand for luxury hotels, experiential stays and lifestyle-led hospitality offerings.
Speaking on the evolving market dynamics, Gaurav Bhushan highlighted that the growth momentum is now being led largely by domestic travellers rather than international tourists. According to him, Indian consumers are increasingly willing to spend on curated travel experiences, boutique stays and premium hospitality experiences within the country.
The company sees significant long-term potential in India’s luxury and lifestyle hospitality segment as rising disposable incomes, improving infrastructure and evolving travel preferences continue to fuel demand across metros, leisure destinations and emerging tourism markets.
Accor has been steadily expanding its India footprint across segments ranging from luxury and lifestyle hotels to premium business properties. The group currently operates multiple brands in the country including Fairmont, Sofitel, Pullman, Novotel, ibis and Raffles, while also strengthening the presence of lifestyle-focused brands under Ennismore.
As part of its long-term growth strategy, Accor plans to significantly scale its India portfolio and is targeting nearly 300 hotels in the country by 2030. The company is particularly focusing on destinations witnessing strong domestic tourism demand, blended travel patterns and increasing appetite for experiential hospitality.
The development reflects a broader shift within India’s hospitality industry, where domestic travellers are increasingly emerging as the primary growth engine for luxury hotels, premium resorts and destination-led travel experiences.
