Alivaa Hotels and Resorts is betting on India’s vast unorganised hotel market to drive its next phase of growth, with plans to scale to 80 operational properties by FY27 and raise $4 million in fresh capital.
The company, backed by Ananta Capital, is focusing on converting unbranded hotel inventory into branded assetsthrough a franchise-led model. Founder Vikramjit Singh estimates that India has nearly 1.5 million unbranded hotel rooms, presenting a significant opportunity for organised players.
Alivaa’s strategy centres on partnering with small and mid-sized hotel owners, offering branding, operational support, and distribution capabilities, while adopting a performance-linked revenue model rather than fixed leases. This approach allows asset-light expansion while aligning incentives with property owners.
The move comes amid a broader shift in India’s hospitality sector, where growth is increasingly being driven by mid-market and unorganised segments, rather than large, capital-intensive hotel developments.
With rising domestic travel demand and increasing formalisation of the sector, Alivaa aims to position itself as a bridge between independent hotels and organised hospitality standards, tapping into a segment that remains largely fragmented but high in potential.
