Clarks Safari enters Jawai, with 10 smartly appointed cottage rooms along with plunge pool & tents. The luxury property will cater to luxury travelers, wildlife lovers, nature enthusiasts, and experiential-seeking travelers. The brand has plans to open properties in other national parks spread across the length and breadth of the country.
As per the research done by Conservation India, the country has immense potential for wildlife tourism. India is blessed with a variety of wildlife, only a handful of countries in the world can boast of wildlife equivalent to us. Wildlife tourism is growing at 15% annually of which 70% of the visitors are Indians. India has a network of 981 protected areas, which constitutes 104 national parks, 566 wildlife sanctuaries, 214 community reserves, and 97 conservation reserves.
Jawai is fast merging as a preferred wildlife destination due to frequent leopard sightings. Jawai Hills is a picturesque location in Pali district of Rajasthan, surrounded by Jawai Bandh, grasslands, and grazing ground. The hills of Jawai were shaped by lava millions of years ago and now the natural caves and rock shelters of Jawai Hills are home to leopards and Indian striped hyena. The place due to its rich biodiversity, regular publicity from the tourism boards, and development in infrastructure witnessed a rise in international wildlife lovers and luxury travelers. Also, an increase in the leopard population played a substantial role in increasing tourists’ footfalls in this region.
Clarks Safari Jawai is all set to ride this emerging trend, with an amalgamation of unique locations and sustainable tourism practices. The property boasts of smartly done cottage rooms, equipped with all the modern amenities, having their own plunge pool, and forest facing. With earthy interiors to match the moods of Jawai, Clarks Safari Jawai has a mountain facing restaurant on the property. The spacious luxury tents imparts a feeling of living amid the jungle. Everything from the decor to the bed linens is wildlife-inspired, which enhances the overall sojourn.
Mr.Prakash Bedi, Vice President, Clarks Inn and Suites shares, “We are planning to expand pan India and targeting 65% occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. As a national hospitality player, we have policies in place for responsible tourism. Appropriate measures are in place to ensure the wildlife is left undisturbed in its natural habitat. We are going to invest in technology infrastructure and use AI and deep tech for reaching out to the right audience. We want to play a significant role in spreading awareness around India’s diverse wildlife to the world.”
The brand is eyeing getting certified by TOFT Tiger and from various other international wildlife conservation bodies. They are planning to hire locally in order to boost the local economy. Also, they will strictly adhere to a zero plastic policy and will be using locally sourced construction materials as far as possible.