Family offices and high-net-worth individuals (HNIs) are making bold moves into India’s hospitality sector, as domestic travel soars and hotel assets gain appeal as structured, income-generating investments.
Hotel transaction volumes in India touched $167 million in the first half of 2025, up from $93 million a year ago, with 54% of deal value attributed to family offices and HNIs, according to JLL. In comparison, this cohort accounted for just 26% of deals in H1 2024.
Recent high-value acquisitions reflect this trend. A Mumbai-based family office acquired a 130-room upscale hotel in Manipal for INR150 crore, while another promoter picked up a 190-room property in Kolkata. In a notable earlier deal, SanRaj’s family office bought the 245-room Holiday Inn near Mumbai airport.
“There’s a clear shift from treating hotels as trophy assets to viewing them as yield-focused investments,” said Nandivardhan Jain, CEO, Noesis Capital Advisors.
Experts point to rising occupancy, improved RevPARs, and limited supply in Tier-2 markets as key drivers. Analysts estimate family offices could deploy up to INR5,000 crore in Indian hotels over the next 2–3 years, positioning hospitality as a strategic long-term play amid India’s growing travel demand.
