- Hilton Hotels is placing India among its top priority markets as it sees unprecedented momentum across luxury, upscale, and mid-market categories.
“We are sitting at the cusp of exponential growth. All our 250 hotel projects planned last year will begin to unfold, giving us one of the newest portfolios in the country within the next two to three years,” said Zubin Saxena, senior vice-president and regional head, South Asia, Hilton.
The company currently operates 35 hotels in India with another 31 under development, compared to just 20 operational properties and 12 in the pipeline in 2020. Over the past few years, Hilton has expanded from five hotel brands in India to 10, with Conrad, Hilton, DoubleTree, Hampton, and Hilton Garden Inn already operational, while Waldorf Astoria, LXR, Signia, Spark, and Curio Collection are in the works.
India’s stark undersupply of branded hotel rooms—one for every 3,000 people—makes it a high-demand market, Saxena noted. For comparison, Hilton operates 881 hotels in China with another 832 in the pipeline.
As part of its “10x growth in 10 years” plan, Hilton has signed 75 Hampton by Hilton hotels with NILE Hospitality and a strategic licensing agreement with Olive by Embassy to roll out 150 Spark by Hilton properties across India.
The group remains asset-light in India but is also open to high-quality franchising opportunities, especially in the upscale and mid-market space.
Hilton reported double-digit revenue per available room (RevPAR) growth in India in the first half of 2025. Across South Asia—including Nepal, Bhutan, and Bangladesh—the company has 71 operational hotels, already ahead of its 2027 target of 75.
