Global Alliance
Indian Hotels Company Limited has partnered with Etihad Airways to integrate their loyalty platforms—Taj InnerCircle – Neupass and Etihad Guest—in a move aimed at expanding global member engagement.
The collaboration enables Etihad Guest members to earn miles and access exclusive benefits across IHCL’s portfolio, including Taj, Vivanta, SeleQtions, Gateway, and amã stays & Trails properties worldwide.
Member Benefits
From a business standpoint, the alliance reflects a broader industry shift toward integrated travel ecosystems, where airlines and hotel brands collaborate to drive customer retention and cross-platform loyalty.
For IHCL, the partnership provides access to Etihad’s international member base, while strengthening its positioning among global travellers. For Etihad, it enhances its footprint in India—one of its key growth markets—by extending value beyond air travel into hospitality experiences.
The move underscores how loyalty programmes are evolving into strategic growth tools, enabling brands to increase customer lifetime value, improve repeat engagement, and deliver more seamless, end-to-end travel experiences.
