ITC Hotels Limited has announced the signing of Storii by ITC Hotels Wayanad Silverwoods, marking the debut of its premium boutique brand in Kerala. The 62-room property, located alongside the scenic Banasura Sagar Dam in Wayanad, will operate under a management agreement with Silvercastle Holidays and Resorts (India) Private Limited.
Currently an operating hotel, the property will undergo extensive renovations before reopening under the Storii brand. Known for its boutique positioning, Storii by ITC Hotels curates intimate, handpicked properties that reflect local culture while delivering premium experiences. With this signing, ITC Hotels now has three properties in its Kerala pipeline.
Commenting on the development, Anil Chadha, Managing Director, ITC Hotels Limited, said: “Kerala’s diverse landscapes and rich cultural heritage make it a compelling destination for our loyalists. We are delighted to partner with Silvercastle Holidays and Resorts and look forward to adding this unique experience to the Storii portfolio.”
Benny John Kuppail, Managing Director, Silvercastle Holidays and Resorts (India) Private Limited, added: “We are proud to be the first hotel in Kerala to join the Storii by ITC Hotels brand. This collaboration will not only allow us to showcase the region’s rich history but also set a new benchmark for sustainable and eco-friendly hospitality in the state.”
With over 140 hotels and more than 13,000 keys across 90 destinations in India, ITC Hotels is one of the country’s leading luxury hospitality chains. Guided by its ‘Responsible Luxury’ philosophy, the group has pioneered sustainability in hospitality, becoming the world’s largest chain with 23 LEED Platinum-certified hotels and multiple global firsts in LEED Zero Carbon and LEED Zero Water certifications. ITC Hotels operates under six distinct brands: ITC Hotels and Mementos in the luxury segment, Welcomhotel in the upper upscale space, Storii in the premium boutique segment, Fortune in the mid-market to upscale space, and WelcomHeritage in the heritage leisure space.
