After a phenomenals response from the audience in previous editions, Jaisalmer Indian Craft Gin from the house of Radico Khaitan Limited is all set to participate in India’s biggest gin festival, The Gin Explorers Club in Mumbai. The Mumbai Edition of this vibrant festival will take place at the Jio World Garden on the 7th and 8th of January, 2023. At the previous event, held in Bangalore, Radico Khaitan Limited set up an experiential bar for its Jaisalmer Indian Craft Gin on the 5th and 6th November 2022 at Jayamahal Palace which was a super hit among the Gin connoisseurs present there. Five signature Jaisalmer Indian Craft Gin cocktails were served at the bar along with the other host of activities and musical extravaganza.
With its introduction in Delhi in 2017, The Gin Explorers Club has become India’s Biggest Gin Festival that follows the philosophy, “Make India fall in love with Gin”. It provides an immersive experience as they bring multiple Gin brands, eateries, music and more — all under a single roof.
Talking about the gin market, Amar Sinha, Chief Operating Officer, Radico Khaitan Limited, said, “Participating in this event has been nothing less than a delightful opportunity for us to create brand awareness among the target groups. The response we have witnessed with a massive footfall so far proves that people love exploring these experiential events, which encourages us to participate in such events all the more and exhibit this luxurious offering which in itself is nothing less than an experience.” “While premium Gin is an internationally favoured spirit, we are elated to witness the emergence of this spirit in the Indian market. Our partnership with this event showcased our international quality offerings using truly Indian ingredients,” Sinha concluded.
Radico Khaitan Limited’s Jaisalmer Indian Craft Gin is named after the city of Jaisalmer, which is primarily known for the Jaisalmer Fort. The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. Seven of the 11 botanicals used in the distillation have been sourced from all four corners of India. Sweet orange peel from Central India, Cubeb Berries and Lemon Grass from Southern India, Darjeeling Green Tea leaves from Eastern India, Lemon Peel from Western India, the Coriander and Vetiver from the fields around Jaisalmer. Angelica roots, liquorice, and caraway seeds are among the other botanicals used in the gin, giving it a spicy, slightly anise-tinged flavour. Curated by Food Talk India, this fest showcases a unique Gin experience. The next edition will be held in Delhi at Jawaharlal Nehru Stadium on the 4th and 5th of February 2023.