Little Italy enters the QSR segment with superfast Pizza concept

Little Italy Group, the pioneers of Italian Cuisine in India is spreading its wings with the introduction of ‘Piazza’, their newly launched Pizza brand. Piazza specializes in Roman-style pizza or the Pinsa Romana. After having over 60 restaurants across 30 cities and 4 countries, Little Italy now looks forward to launching its first fast food franchise with Piazza and revolutionizing the pizza industry.

Piazza is soon going to introduce a Live Pinsa bar which has a subway-style assembly line that would allow customers to customize their own Pinsas by choosing from over 100 different toppings handcrafted by its pizzaiolos to be served to customers within 7 minutes.

“What makes the Pinsa special and a brand like Piazza different is, it’s unlike any other pizza that is available in India and it elevates the entire pizza experience for the consumer. At Piazza, we have developed a better and healthier product at an affordable price point which would be a value for money product and would appeal to everyone, with extensive offerings of vegetarian and vegan Pinsas alongside meaty non vegetarian options. We are certain we have a good variety that can satisfy all our customers,” said Amrut Mehta, Director, Little Italy Group.

The Little Italy Group has always been at the forefront of innovating Italian cuisine, serving unparalleled Italian cuisine like pizzas, pastas and risottos at their outlets across the country since 1989. “We feel it’s fundamental for an Italian restaurant to have great pizza, also pizza is such an iconic dish, it is the most widely loved food around the world. As the popularity of pizza in India has grown it is now the most widely consumed Italian food in the country. The worldwide pizza industry is valued at over $200 Billion of which Asia pacific contributes only 15-20%, with 2/3rds of the world’s population in the region there is surely a lot of untapped potential. We want to be at the forefront of the pizza revolution in Asia by introducing an exciting new pizza experience which brings a better, healthier and more affordable product to the QSR segment.”

Piazza is aiming to open over 100 outlets in India and 20 international stores by 2024, . Currently, there are 8 Piazza outlets and 25 cloud kitchens in India and 2 outlets in Dubai, with plans to open in the UK too.

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