MOOOZ Vodka Expands Presence in Uttar Pradesh
Adie Broswon Pvt. Ltd. has announced the expansion of its vodka brand MOOOZ into Uttar Pradesh, strengthening the company’s footprint across North India’s rapidly growing alcoholic beverage market.
Following its existing presence in Delhi, Punjab, and Chandigarh, the move marks another strategic step in the brand’s regional growth roadmap as premium spirits consumption continues to rise across emerging urban markets.
Crafted in Punjab and headquartered in Gurgaon, MOOOZ Vodka is positioned for consumers seeking smoothness, purity, and versatility. Produced using carefully selected rice grains sourced from Punjab, the vodka undergoes triple distillation and a five-stage filtration process, including Platinum, Gold, and Diamond filtration techniques designed to deliver a refined and clean drinking experience.
The expansion into Uttar Pradesh comes amid increasing demand for premium and contemporary spirits among younger consumers exploring elevated drinking experiences and cocktail culture.
Commenting on the launch, Adiraj Singh Chadha said, “Uttar Pradesh is a strategically important market due to its scale, evolving retail ecosystem, and rising appetite for well-crafted spirits. Consumer preferences are steadily shifting towards smoother and more refined products that combine quality with accessibility. The response to MOOOZ across Delhi, Punjab, and Chandigarh has been highly encouraging, and this expansion represents another important milestone in strengthening our North India presence.”
Positioned alongside established vodka brands such as Magic Moments, MOOOZ is currently available in 750 ml, 375 ml, and 180 ml SKUs. In Delhi, the 750 ml variant is priced at ₹650, targeting consumers seeking a balance between premium quality and affordability.
The brand follows a grain-to-glass philosophy, blending Extra Neutral Alcohol with demineralized water to create a vodka recognised for its neutral palate, smooth finish, and strong mixability. The company said the product has also received positive consumer feedback for its clean taste profile and absence of bitterness or harsh aftertaste.
Highlighting the brand’s long-term strategy, Bikramjeet Singh Chadha noted that Uttar Pradesh represents a major opportunity within India’s expanding premium spirits segment.
“The vodka category is witnessing strong momentum, particularly among consumers exploring cocktails and modern drinking experiences. Uttar Pradesh offers significant growth potential across both retail and hospitality channels, where demand is increasing for brands that deliver consistency and superior taste. This expansion aligns with our broader plans to strengthen distribution and build long-term market presence,” he said.
The company plans to further expand MOOOZ Vodka into Haryana, Rajasthan, and Uttarakhand as part of its wider North India growth strategy.
