The Oberoi Group has unveiled ASMI by Oberoi, a transformative wellness philosophy that embodies the brand’s commitment to creating experiences that are luxurious, restorative, and deeply meaningful.
Derived from the Sanskrit word “Asmi” meaning “I am”, the program encourages self-awareness and conscious living through five pillars — movement, nutrition, bodywork, breathwork, and mindfulness. Rooted in India’s Pancha Kosha philosophy and supported by scientific research, ASMI by Oberoi offers guests a personalised, non-prescriptive path to wellbeing.
Curated under the guidance of Dr. Anuradha Mathad and Bryan Hoare, both veterans in clinical wellness and hospitality, the program integrates authentic Indian practices with modern insights.
Vikram Oberoi, CEO, The Oberoi Group, said, “ASMI by Oberoi is a living philosophy — a celebration of holistic wellbeing that unites the body, mind, and spirit through experiences that are personal and transformative.”
Launching across Oberoi Hotels & Resorts in India, ASMI by Oberoi will expand globally in 2026, redefining wellness through authenticity, awareness, and alignment.
