Oravel Stays Limited, the parent company of OYO, has rebranded itself as PRISM, unveiling a new corporate identity that reflects its diversified global portfolio and long-term vision.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision. PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide,” said Ritesh Agarwal, founder & group CEO, PRISM.
Founded in 2012, OYO began as a budget travel-tech brand in India and has since expanded across 35+ countries with a portfolio that now spans premium hotels, vacation homes, extended-stay brands, workspaces, and celebration venues. While the OYO brand will continue to serve as the consumer-facing identity for budget hospitality, PRISM becomes the unifying parent brand for its diverse ecosystem, including Motel 6, Townhouse, Sunday, Palette, Belvilla, DanCenter, CheckMyGuest, Innov8, Weddingz.in, and Studio 6, among others.
The rebrand follows a global public naming competition that attracted more than 6,000 submissions.
